Holiday park has rooms for workforce
The land, buildings and business operating as one of the busiest shortterm housing and seasonal worker accommodation locations in the Waikato are on the market.
The Glenview holiday park, at 22 Sloss Rd, Tokoroa, was established in the 1960s as a traditional Kiwi holiday venue for campers and caravaners.
The property occupies some
17,780sq m of freehold land on the fringe of Tokoroa’s central business district. Commercial buildings include:
• Eight stand-alone residential dwellings ranging from one-bedroom units up to six-bedroom homes. These are mostly let to government agencies.
• A lodge-style premises consisting of two wings, each with four bedrooms and living amenities. Rooms have a rack rate of $250 a week for casual tenants, or $30 a night for backpackers, Government agencies utilise much of the availability.
• A four-bedroom owner/manager’s residence off the camp’s office.
• 60 powered sites for caravans and motorhomes, many occupied by permanent occupants at $120 a week
• 20 non-powered tent sites at $20 a night
• A communal commercial-grade kitchen
• A TV lounge and games room
• A concrete block with showers and toilets, and
• A laundry block with coinoperated washers and dryers.
The Glenview holiday park land, buildings, and business have been placed on the market for sale at auction as a going concern on December 5 through Bayleys Hamilton.
Salespeople Josh Smith and Daniel Keane said Glenview was the biggest accommodation provider of its type in the South Waikato. The property features in Bayleys’ latest Total Property portfolio magazine.
“The park’s accommodation business is sustained by a broad range of guests, from government agencies to short-term workers in the forestry sector,” Smith said.
“The variety of accommodation stock on offer at Glenview — from conventional homes through to lodge and dormitory-style units — means that multiple demographic groups can be housed simultaneously.
“That freedom to ‘juggle’ the appropriate accommodation offering to the appropriate clientele has seen the Glenview maintain an annual occupancy rate of about 92 per cent.
“Meanwhile, the proximity of the Glenview campground to Tokoroa’s shop and supermarket amenities means there is no need for the holiday park to run a grocery or take-away outlet, which many similar such operations around the country do.
“Instead, Glenview’s owner/managers have concentrated totally on the core business activity of providing accommodation services.”
As a market segment, tourists and holiday-makers now comprise less than 5 per cent of Glenview’s clientele.
The business operates a shuttle bus for ferrying guests to workplace locations, and for transporting children staying at the venue to and from school.
A graveled, looping, internal roading network at Glenview links the caravan and tent sites with the campground’s amenity blocks.
Keane said a considerable amount of land within the flat contoured park was under-utilised, offering any new owner the potential to increase the number of either portacabins, relocatable dwellings, or caravans available to lease.
“There is demand from existing clientele market sectors for more facilities to house both government agency referrals and the region’s seasonal workforce, particularly in light of both the Government’s ‘billion trees’ policy, and the dairying sector looking to add more forestry to its fringe land-usage,” Keane said.
“In parallel, Tokoroa’s central location just a short drive from both Rotorua and Taupo means the town is a hub emergency accommodation for overflows from both centres,” he said.
“The property’s current owners have developed the Glenview’s present operating model to deliver a strong cashflow.
“The opportunity is there now for any new owner to ramp up the portfolio of accommodating services to a greater degree through intensification of land-use.
“This could be implemented either in a phased basis, or over a short timeframe.”