Weekend Herald

Chance to get a cut of barber shop action

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One of the country's fastest growing franchises, BarberShop­Co, is offering a number of its Auckland businesses for sale.

BarberShop­Co has grown to become a disruptive force in the $1.04 billion-dollar men’s grooming market since it was founded in 2014 by Adam Johanson and John Erkkila.

Johanson says: “We saw the opportunit­y to do a better job for customers and store owners in the men’s grooming sector."

They are being brought to the market by Richard Stevens and James Sheppard from ABC Business Sales.

BarberShop Co. has grown to become a disruptive force in the $1.04 billion-dollar men’s grooming market since it was founded in 2014 by Adam Johanson and John Erkkila.

Johanson says “a few years ago a couple of us saw the opportunit­y to do a better job for customers and store owners in the men’s grooming sector”.

The duo opened their first store in Millwater in 2015 and by 2016 had opened more than half a dozen outlets across Auckland. “We started with one store north of Auckland and now we have 24 in five short years” says Johanson.

In 2019, BarberShop­Co was selected as a finalist in the Westpac Business Awards for employer of the year.

The Auckland businesses are being marketed for sale by Richard Stevens and James Sheppard, from ABC Business Sales.

The businesses on the market are turn-key operations that have a steady income, capacity for growth, and would benefit from the momentum that new ownership brings.

Johanson says the company is after a "new breed of energetic people loving people with some leadership skills that are ready to take the next step in their career.

"You don’t need to know how to cut hair, what we want is someone front of house greeting customers, creating relationsh­ips and coaching our team."

BarberShop­Co has an attractive business model as it allows owners to work less than 40 hours a week, maintainin­g a true work-life balance, whilst receiving an income, and building the value of their store.

The businesses offer several streams of income from both hair cutting and grooming to cross-selling market-leading brands.

New owner-operators will have strong franchise support in the form of establishe­d brand architectu­re, training and induction, national marketing, HR support and developmen­t, custom IT systems and exclusive product offers.

“It’s a franchise built upon a strong brand and product. It’s easy to see why it’s making big waves in the men’s grooming industry and why people are lining up to own their own store,” says Sheppard.

Stevens adds: "If you’ve got that extrovert personalit­y type, you want a real work/life balance, you’re keen to have a business of your own some systems and support around you, then this is an outstandin­g opportunit­y for you. It would be ideal for someone who has just been made redundant or has just returned from being overseas."

One owner-operator says the brand is shaking up the industry and is forward-thinking

“I’m able to still earn an income, grow the business with some capital, grow the business value, all while I’m out of the 9 to 5 and I’m getting some quality of life as well,” she says.

“It’s easy to see why it’s making big waves in the men’s grooming industry.”

 ??  ?? BarberShop­Co has grown from one outlet to 24 in just five years. Photo / Supplied
BarberShop­Co has grown from one outlet to 24 in just five years. Photo / Supplied

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