LAMBO UP ON BLOCKS
Lamborghinis are supposed to be a bit mad. So we have every right to expect that a Lego model of a Lamborghini should be a bit mad too.
The Lego Technic (we’ve ignored all the trademark logos, there’s only so much room on a page) Lamborghini Sian FKP 37 is the brand’s most expensive automotive set (Lego that is, not Lamborghini) at $649.99. It has 3696 pieces and includes reproductions of the real thing’s V12 engine, moveable rear spoiler, working front and rear suspension, and a steering wheel with authentic Automobili Lamborghini badge.
The cockpit features moveable gearshift paddles that operate a fully functional eight-speed transmission.
It’s to 1⁄8th scale (about 60cm long) and Lamborghini insists on calling it a “replica”, which is a bit hard to swallow. It looks like a Lego model, which is the point, right?
Anyway, the vivid lime green colour and “elegant” (Lamborghini’s words, not ours) gold rims are indeed available as options on the real Sian.
The front hood opens to reveal a Lamborghini overnight bag suitable only for the teeniest of outfits. But it does also contain a serial number that “unlocks special content”. The mind boggles.
The build instructions also contain a QR code to a series of videocasts exploring the design of the original car and the Lego model.
“The Lego brick is an icon in the same way as a Lamborghini super sports car,” says Stefano Domenicali, chairman and CEO of Automobili Lamborghini.
Lego supercars are really cool. Forced attempts to create brand synergies, not so much.