Fast-food fans go to the dogs
Good Dog Bad Dog has hit the Auckland market by storm. Founded by hospitality award winners David Lee and Ollie Simon after the realisation that no one really did great hot dogs on a large scale in New Zealand, the brand has become a social media favourite.
After camping out in the US for several weeks and tasting what seemed like hundreds of hotdogs, their concept was born.
Fast forward two years and the brand has taken off big time with four stores, each pumping. Online reviews are stellar, the social media vibe is hot and the fan base has grown hugely since the first store opened in Commercial Bay.
Nick Giles of Link Business Broking is marketing one of the sought-after franchise stores for the first time.
“This is an extremely cool brand and I think it’s going places,” he says. “It’s a simple concept and such a fun product. Who doesn’t like hotdogs?”
Giles says the brand is a superb concept in terms of efficiency. “It’s an easy product to make in the store and the staff costs are incredibly low. Wage costs run at around 22 per cent when the business is fully managed.”
He is marketing the Ormiston store in East Auckland, which opened in early 2021. Giles says: “Average sales are around $18,000 per week and a working owner should earn $220,000 here a year. The margins are superb and there is a nice, strong lease in place.”
Ormiston Town Centre is the focal point of a new community spread across 1700ha in an area of Auckland that has grown hugely over the past five years.
The Good Dog Bad Dog store sits on the outside of Ormiston’s mall. Hot dog fans don’t need to enter the mall as they can park outside.
There is excellent training and support from head office and royalty fees are at the lower end of the franchise market.
A new owner would not hospitality experience — rather, a passion for providing excellent service and the ability to motivate and manage a team.
The opportunity would suit someone who recognises a strong business model and is looking for a strong cashflow business. It is currently run under management, and the new owner could keep it that way and earn an excellent return on investment around 26 per cent.
Giles says: “Right now, the store is fully managed and runs very well. A working owner would increase the efficiency, build a strong relationship with regular customers, and hopefully grow the sales still further.”
The business is priced at $649,000 plus stock.
Contact: Nick Giles, ph 021 676 832, nick.giles@linkbusiness.co.nz