There’s more chance of being attacked by an ostrich on a Tuesday.

With more than 397,000 advertising agencies in the world, the chances of being named the most effective one on the planet are pretty slim. Being attacked by an ostrich on a Tuesday kind of slim.

It’s about the same odds as your kid growing up to be a moonwalker – Aldrin, not Jackson. In fact, you’re thirty times more likely to win an Oscar. At those odds, we’re still not sure how Pulp Fiction got overlooked.

So, you’ll understand how thrilled we are to be named ‘#1 Most Effective Independent Agency in the World’ by Effie Worldwide (the global benchmark in marketing effectiveness).

And thank you to our incredible clients for being relentless world-beaters.

If you want effective advertising for your business – drop michael@specialgroup.com a line. Odds are we can do it for you too.

Leaving timekeeping to God

Mexico is poised to scrap daylight saving time and return to “God’s clock”, after government officials argued it would lead to health and personal safety benefits. The country’s senate approved the measure with a 59-25 vote, after it already passed the lower house of congress. It will now go to President Andres Manuel Lopez Obrador to be signed into law before Monday — when the clocks would go back for the last time.