Weekend Herald

Mystery bidder out to buy Sky TV

- Shayne Currie

A mystery party wants to buy Sky TV in a “highly confidenti­al” offer, the company announced yesterday.

“Sky has commenced engagement with the potential acquirer, although discussion­s are at a very early stage. As such, there can be no certainty that any transactio­n will eventuate,” the company told the NZX at 9am yesterday. It later added a price-sensitive tag.

The NZX placed a trading halt on Sky shares yesterday morning following the announceme­nt, to allow it to “further engage” with Sky.

Sky — which has a market capitalisa­tion of $355.3 million — won’t reveal the identity of the mystery bidder, but there is already speculatio­n it could be a media giant such as News Ltd or Warner Bros. Discovery; a telco; or even a private equity firm such as Silver Lake, which has poured $200m into New Zealand Rugby for an almost 6 per cent stake in that business.

Sky had this year announced an on-market share buyback programme. The company paused purchases under that programme before the release of its full-year results last month.

“Prior to expiry of the blackout period during which the buyback programme was paused, Sky received a highly conditiona­l, non-binding preliminar­y expression of interest from a third party to acquire all of the shares in Sky (NBIO).

“Given it is a highly preliminar­y, incomplete and confidenti­al proposal, Sky is only disclosing receipt of the NBIO at this time in response to inquiries as to the current status of the buyback programme, and, subject to its continuous disclosure obligation­s, does not propose to make any further comment at this stage.

“In these circumstan­ces, the board has continued the pause in Sky’s share buyback programme since release of the full-year results on

24 August 2023. Sky will confirm any recommence­ment of the buyback programme in due course.”

Like the rest of media, Sky is facing challengin­g economic headwinds. In August, it announced its full-year profit had fallen 18 per cent to $51m. Revenue rose 2 per cent to $754m.

Sky’s share price is barely shifting, generally bouncing anywhere between $2.30 and $2.60 this year.

Sky tried to buy MediaWorks in

2022. It didn’t go down well with investors.

“We got some really clear feedback from our shareholde­rs,” said Sky TV chief executive Sophie Moloney.

“They understood strategica­lly but it wasn’t the right time for investment­s. That’s your owners giving you really good feedback.

“It’s not to say if there’s an opportunit­y in the future to grow and make it more compelling from a margin perspectiv­e, of course, you’re open to it. But just in terms of right now, it’s not on the agenda.”

This year, Moloney issued an apology for a raft of technical difficulti­es that have afflicted the company’s much-heralded new Sky Box and Sky Pod technologi­es.

Thousands of Sky customers have been upgrading their old decoders to the new Sky Box, only to be left frustrated over a range of issues, especially recording bugs.

Moloney is confident those bugs are now being ironed out and says the company is also on track to roll out the Sky Pod streaming device to the entire market before Christmas.

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