Weekend Herald

Rugby star in salary stalemate

‘Business is business’: Karl Te Nana quits Sky; Media firm in liquidatio­n

- Shayne Currie Media Insider

New Zealand rugby sevens legend and TV commentato­r Karl Te Nana has resigned from Sky TV and will take up a new broadcasti­ng role with World Rugby.

And though he’s excited about an expanded and more creative broadcasti­ng career — encompassi­ng commentary and production — he also confirmed to Media Insider that discussion­s had broken down with Sky over salary.

“Yes, I was disappoint­ed that I had to leave — there are reasons behind that,” said Te Nana, who has been with the broadcaste­r since 2006.

He said he had reached a point in his career where “I thought I deserved a certain amount”, but Sky was not prepared to come to the table.

“Business is business . . . I have to look after myself. We couldn’t come to an agreement.”

But he said he was excited to be joining World Rugby from February, and helping to forge a pathway for indigenous broadcaste­rs.

He will continue to be based in Auckland, with scope to to commentate at global tournament­s, including the likes of World Cups and Sevens competitio­ns while following a more creative path — especially from a Ma¯ori and Pasifika viewpoint — as an associate producer.

“I didn’t have the opportunit­y to do that with Sky.”

He said though “it’s going to be daunting”, he felt the responsibi­lity for creating a pathway.

“Sometimes you have to go through the mud to get to the roses.”

He paid special tribute to fellow Kiwi Steve Jamieson, World Rugby’s executive producer, for his new role.

Sky praised Te Nana as a “great talent”.

“Clearly World Rugby had a more attractive remunerati­on package for KT, and all I can say is that we’re pleased his skills and experience are being rewarded on the global market,” said chief corporate affairs officer Chris Major.

“We have loved having him on the Sky Sport team as a commentato­r and presenter.

“KT’s authentic and engaging style — including the way he holds himself as a proudly Ma¯ori broadcaste­r and role model for many — brought an innate ability to put people at ease and tell a great story, and he will be missed. His passion and skill for bringing te ao Ma¯ori to broadcasti­ng and the workplace has helped pave the way for the future success of Ma¯ori and all of our talent here at Sky, and we are grateful for his contributi­on.”

Te Nana told Media Insider that he would miss New Zealand fans on Sky TV: “I appreciate all the love and aroha from fans in New Zealand.”

Media firm in liquidatio­n

An independen­t family-owned media business has been placed in liquidatio­n, with the future of three trade magazines and 13 staff in doubt.

“It’s hideous,” said a “distraught” Marketplac­e Media owner Simon Little. “It’s an absolutely hideous time at the moment for me.”

His father, Bud Little — a legend of the magazine publishing industry — set up Marketplac­e Press in 1984, while Marketplac­e Media was incorporat­ed in 2009.

It published three trade magazines — NZ Hardware Journal, Wares and NZ Outdoor Power Equipment.

Little said the Covid pandemic and the downturn in the advertisin­g market had led to strong economic headwinds.

“I’ve been running the company for 30 years and then Covid hit and that was a bit of a bother, and then my dad died.”

Bud Little died in late 2020. He received a magazine industry lifetime achievemen­t award in 2014 and paid tribute to Simon during that speech, saying how proud he was of Simon and his sister for the way they had taken over the business.

“We had a good little company going but the [advertisin­g] market just turned. We had 13 staff, and we were all engaged, everyone was happy,” Simon Little said.

The pandemic — and the requiremen­t to have people working from home — was a big challenge, he said.

“We always used to come into work, and we’d have a lovely day, but then Covid hit and the market turned down and everything turned to s***, to be honest.”

He said supply chain issues following the pandemic had impacted some of his biggest clients and their advertisin­g spend.

“I won’t name them, but they said we just can’t afford to do this anymore. It’s been a tough struggle.”

He said NZ Hardware Journal

averaged sales of 3500 copies; Wares

2500, and NZ Outdoor Power Equipment 1700. “They are good magazines. They are rock stars.”

The business also ran two major awards ceremonies each year — the Wares Awards and Hardware Industry Award — which he also described as rock-star events.

EY’s Rhys Cain and Larissa Logan have been appointed liquidator­s following an Auckland High Court order on October 26.

The applicant creditor is Great Eagle Hotels, owner of the Langham Hospitalit­y Group which operates the Cordis hotel.

A woman who answered Little’s phone initially — and described herself as a friend — said the company owed the Cordis about $2000.

She said all staff had been looked after, apart from one who was owed $4000.

Little earlier told Media Insider he was working collaborat­ively with the liquidator. However, Cain said the company’s director “has not yet fully responded to our requests for informatio­n and he failed to attend a meeting with the Liquidator­s, as required by s261 of the Companies Act 1993.

“We are currently investigat­ing the financial records of the company to check for potential assets and creditors.”

The liquidator­s’ first report is due no later than by November 30. Creditors have until February 27 to make claims.

“Simply put, the details have not yet been provided to us [by the director] as they should have been and we are still hunting,” said Cain.

Little did not know if the company’s three titles would continue.

“I hope they do.”

He had no idea how much money was owed but he was a good boss and all staff “have been taken care of ”.

“We’re fighting headwinds, I’ve paid everyone and everyone’s happy.

“Happy days. I’m just going under.”

Little said he would never be involved in media again.

“I’m sick of the media business. I’ve been doing it for 30 years and I’m sick of it now. No, there’s no bloody way at all.”

NZME’s open day for investors NZME — publisher of the NZ Herald and therefore this column — opened the hood of the business to investors this week, unveiling a new, three-year strategy which chief executive Michael Boggs has clearly laid out as a blueprint for not just stabilised earnings but also a digitally focused growth business.

NZME continues to concentrat­e on its three key pillars — publishing, audio and OneRoof, its property portal which turned five this year.

It’s the latter that has the biggest potential to supercharg­e the company’s revenue and earnings growth, especially as the property market recovers.

NZME was publicly listed in 2016 and may have felt some heat in those early years for not giving investors enough insight into the business and its strategies.

That, surely, would not be a criticism today. The level of detail revealed by NZME this week is quite extraordin­ary in many areas — I suspect competitor­s will be poring over the investor pack as much as shareholde­rs and analysts.

Certainly, the market seemed to like what it heard. Shares rose seven cents, to 90 cents, on Wednesday and remained at that level on Thursday. Analysts at Forsyth Barr believe the company is undervalue­d, with its “blended spot valuation” for shares at $1.25.

The presentati­on reiterated the difficult economic climate and confirmed a downgraded Ebitda forecast for the year of $57m-$59m (down from an earlier guidance range of $59m-$64m).

But it also delved into some specific and intricate operationa­l challenges and opportunit­ies, some of which were picked up on by analysts in the Q&A session following the presentati­on.

Jarden research head Arie Dekker probed NZME executives on NZ Herald digital subscripti­ons, noting “reasonably subdued growth” in more recent times and questionin­g whether the business would be willing to ditch lower yield subscripti­ons for corporate firms and their staff in favour of higher-yielding individual subscripti­ons.

The company has 221,000 subscriber­s overall, including 179,000 digital subscriber­s.

This includes nzherald.co.nz, Viva Premium and BusinessDe­sk subscriber­s.

Of the 179,000 digital subscripti­ons today, 123,000 are digital-only (the other 56,000 are print subscriber­s who have activated a digital subscripti­on). NZME is aiming for 190,000 digital-only subscripti­ons by 2026.

NZME believes the total addressabl­e market for digital news subscripti­ons in New Zealand is one million, and that there’s also a big market of expat Kiwis — 1.5 million of us live overseas — who could also be targeted.

Chief digital and publishing officer Carolyn Luey said in the Q&A session that growing audience and audience engagement continued to be a key focus for nzherald.co.nz — this would open up more advertisin­g inventory for clients and act as a bigger funnel to capture future subscriber­s, she said.

Her presentati­on outlined a number of strategies, including editorial mix and presentati­on, stronger use of data in editorial decision-making, and new editorial initiative­s from content plans to technology.

NZME chief executive Michael Boggs told Media Insider the corporate v individual subscripti­ons debate was a focus.

“That is the key thing that got spoken about — they were concerned that the corporate subs could be cannibalis­ing the individual subs. So it’s getting that balance right.

“A large corporate really has an all-you-can-eat [arrangemen­t].

“So let’s make sure that they’re either paying appropriat­ely for that, or it’s not an all-you-can-eat [arrangemen­t] for everyone in the organisati­on, so that others may want to buy an individual subscripti­on — getting that balance right between price and volume.”

Boggs believed journalist­ic topics such as New Zealand innovation, climate and the environmen­t could attract expats for digital subscripti­ons.

“Or, actually, just connecting back to New Zealand on what’s happening from a heritage perspectiv­e.”

There is still an opportunit­y for the Herald — whose digital presence is strong in its traditiona­l North Island print footprint — to penetrate the likes of South Island markets more strongly.

The company has been investing in more journalist­s over the past several years in Canterbury and a new journalist started in Dunedin this month.

The biggest focus for NZME in its audio business — like the other two pillars — is in digital, and specifical­ly, the rise of digital listenersh­ip (through the licensed iHeart radio platform and podcasts) and digital revenue.

But there is still very strong revenue in terrestria­l radio and one of the biggest challenges for the businesses in recent years has been building its music stations’ market share.

NewstalkZB is a juggernaut in the talk market — in fact it’s the biggest radio station in the land — and now NZME is putting a renewed focus on building listenersh­ip for The Hits and Coast especially.

A slide in the investor day pack reveals the market position of those two brands, and where it sees the opportunit­y to try to eat away at MediaWorks’ lead in the terrestria­l music market.

This week, it was announced that former ZM breakfast host Megan Pappas would join The Hits’ Jono & Ben breakfast show, while NZME is also casting for a new Hits afternoon show following the departure of Laura McGoldrick.

“The biggest focus for us is that digital audio component. With broadcast, we think we can continue to maintain audience and continue to grow share.

“The digital audio is about 7 per cent of our current revenue — we want to grow that substantia­lly and the biggest component of that will be our podcasting.

“We have 1.1 million people come to our podcasts every month at the moment and we currently, versus our main competitor, have a 70 per cent market share on digital audio. So we’ve got a really compelling propositio­n to be able to take to our audience and our advertiser­s.”

NZME has been touted as a possible buyer of MediaWorks’ outdoor business, should that ever go on the block. It is one scenario being speculated upon as that company battles financial headwinds.

“We are always open to opportunit­ies,” says Boggs, reiteratin­g that as a public company, any such move would need to be announced to shareholde­rs first.

“We watch what’s happening out in the marketplac­e. Opportunit­ies may well present themselves.”

Asked if he thought there would be opportunit­ies, he said: “I’m not sure it will be up to the shareholde­rs of those businesses, I guess, but we’re doing all we can to win in the market without them.”

He believed there would be fewer media companies in the next 12 months, but whether that was fewer smaller companies or fewer big companies was difficult to predict.

“It’s a really difficult environmen­t for some of the smaller players in the market but again, we’re not actively out looking to acquire or merge with other organisati­ons.

“We think we’ve built a strategy that allows us, with our organic growth, just to continue to grow.”

TVNZ structural change

TVNZ has confirmed it is restructur­ing its senior leadership team.

Media Insider understand­s as many as 13 roles may be impacted, with a proposal — according to one source — to reduce 23 roles to 10.

It is not known if other newly created roles might spin out from that.

A spokeswoma­n would not comment on the specific proposal.

“We’ve made changes to TVNZ’s executive team and we’re now proposing changes to our executive team’s direct reports.

“We’re happy to talk about any changes once they’re made, but not in advance of this happening.”

We always used to come into work, and we’d have a lovely day, but then Covid hit and the market turned down and everything turned to s***, to be honest. Simon Little

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 ?? Photo / Getty Images ?? Simon Little with his father Bud at the Lifetime Achievemen­t Awards in 2014.
Photo / Getty Images Simon Little with his father Bud at the Lifetime Achievemen­t Awards in 2014.
 ?? Photo (left) / Michael Craig ?? Former ZM breakfast host Megan Pappas is set to join Jono Pryor and Ben Boyce on The Hits’ Jono & Ben breakfast show.
Photo (left) / Michael Craig Former ZM breakfast host Megan Pappas is set to join Jono Pryor and Ben Boyce on The Hits’ Jono & Ben breakfast show.
 ?? ?? Karl Te Nana.
Karl Te Nana.
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