Weekend Herald

Zuru CFO targeted by deep-fake video version of boss

- Chris Keall

We already have deepfake AI tools to imitate everyone from Tom Cruise to Jacinda Ardern in social media videos.

Now Zuru co-founder Nick Mowbray is warning that an AI version of himself was used in an attempt to “recreate me” and dupe Zuru’s chief financial officer, Christian Pellone, on a Microsoft Teams video call.

“This is unbelievab­le. The sophistica­tion is something everyone needs to be aware of. Mind-blowing,” Mowbray warned his followers on LinkedIn this morning.

Mowbray — who told the Herald his AI fake was trying to dupe his CFO into transferri­ng cash — posted screenshot­s of messages leading up to the appearance of the fake video version of himself, plus a screengrab of Pellone’s explanatio­n.

“Hi Christian, it’s Nick. Are you available for a team’s call?” the exchange began.

Pellone appeared to have got a message on his mobile phone from his boss.

He replied, “Sure Nick. Now?” Mowbray sent a Teams invite and Pellone jumped on the video call.

“When I clicked on it, Nick was there, talking and gesturing to his ear, like ‘can’t hear you’.

Pellone was sufficient­ly suspicious of the messages to take screenshot­s of the text message exchange and the Teams invite, “but not of the AI because I thought it was real ... It wasn’t a caricature or animation of Nic on Teams. It WAS Nick!”

A screengrab of the messages shows that Mowbray displays a mobile phone number, but it is not his regular number.

In follow-up comments to the Herald, Mowbray said his AI imitator asked his CFO to transfer money — using text because he said he couldn’t get off mute (presumably a jape because the AI wasn’t sophistica­ted enough for a real-time voice exchange).

But “in the text exchange, he started using language that didn’t sound like me”, Mowbray told the Herald.

Pellone is now building a case study for the Zuru team “to raise awareness and point to red flags”.

He messaged Mowbray, “I couldn’t distinguis­h between real you and Teams you. Like it WAS you.”

Agencies such as Netsafe and Cert NZ (the Government’s Computer Emergency Response Team) have already warned that AI has made it faster and easier for fraudsters to create new scams, and eliminate giveaways like bad English or typos.

Now, Mowbray — or at least his AI evil twin — has flagged a new, more sinister turn.

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Nick Mowbray

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