Wendy Palmer, MediaWorks CEO

What’s the one word to sum up your mood as we look back on 2023 and forward to 2024?

No doubt helped by the music streaming through the building from our fabulous stations, I’d say upbeat.

How would you describe your year?

Very differently to how you might describe my year! Seriously though, it was another tough year for our industry, but I’m struck by the resilience and tenacity of the team at MediaWorks. I’ve really enjoyed getting back into it.

What’s the best initiative/project/ campaign in your own business — and one you thought a rival did well?

I was incredibly proud of the role our stations played in the storms last year. We had announcers camped in their studio for days on end, with locals dropping in food and handwritten messages to read out on air. It really showed the power of local radio in keeping communities informed and connected.

Sky and Stuff ’s partnership for the Fifa Women’s World Cup was a great demonstration of how the industry can work together. The coverage was sensational and a huge boost for the visibility of women’s sport in Aotearoa.

How do you think 2024 will play out for New Zealand media — what’s the biggest priority for you?

We’re seeing some positive signs, but expect it to be a slow build back.

A big focus for us is continuing our digital journey — meeting our audiences where they are and deepening their connections to our brands.

What’s the biggest issue that keeps you awake at night?

Looking after our people after a pretty tough few years is my biggest concern.

Anxiety and mental health issues, particularly in young people, are on the rise. With quite a young team at MediaWorks, this is something I care deeply about.

Anxiety and mental health issues, particularly in young people, are on the rise. With quite a young team at MediaWorks, this is something I care deeply about.

What’s the biggest mistake media/ marketing /advertising people need to avoid in 2024?

I’d love to see marketers supporting local platforms first — between all of us in the industry, we have incredible reach and engagement with Kiwi audiences. Advertising on local platforms supports the amazing local content we all produce and keeps people in jobs.

What are your plans for the summer break?

I’m looking forward to spending some time on Waiheke with family and friends and a glass or two of chilled vino.