Revolutionising At-Home Grooming: A Look into the Thriving Digital Retail Market
In the wake of the global transformation in consumer behaviour brought about by the pandemic, a pioneering digital retailer specialising in personal grooming and beauty products emerged as a beacon of success, not only during the challenging period but also in the subsequent years. This timely venture provided a vital service for those unable to access traditional haircare services due to lockdowns, offering a carefully curated selection from acclaimed brands such as Philips, Remington, Wahl, and Braun.
Leading the charge in bringing this business to market is none other than Serdar Kabul, a distinguished figure in the world of business brokering who represents LINK Business Brokers. He shared his thoughts on this remarkable venture, saying, “This business was born in the face of adversity, reflecting the unwavering determination and adaptability of Kiwi entrepreneurs. It’s a fantastic business, and I am honoured to be a part of its sale.”
Serdar, a highly successful and result-driven professional, has received several awards and accolades dedicated to his exceptional performance in the industry. Renowned for his unique and skilled approach to marketing a business, with excellent communication skills and sales abilities, Serdar rose through LINK’s ranks to become an elite member of the Chairman’s Club with his business acumen well-recognised in the industry.
Serdar further emphasised, “The commitment to quality and customer satisfaction quickly established the company as a trusted provider in the personal grooming space, evident through high satisfaction rates and low product return instances. Operating entirely online, the retailer showcased the power of e-commerce, maintaining smooth operations across borders and continents.” When the owner moved from New Zealand to Europe, the business’s resilience was put to the test—a test it passed with flying colours, thanks to the robust e-commerce infrastructure provided by Shopify and a seamless integration with third-party logistics.
The company’s agility was further proven during a period of reduced management hours, where the operations continued to yield profit with minimal active oversight. A subsequent increase in focus brought sales back up, demonstrating the business’s capacity for rapid recovery and growth. The lack of a fixed physical storefront and the reliance on a third-party logistics warehouse have provided unmatched operational flexibility. However, this also presents an opportunity for growth through optimising logistics, potentially moving to a garage-sized operation to reduce costs and enhance profit margins. “This business is poised for expansion; all it needs it an ambitious new owner to take the reins,” Serdar highlighted. Serdar continues, “This eCommerce business represents an ideal opportunity for those looking to enter or expand in the e-commerce landscape. It’s a business model that’s not only proven itself to be pandemic-proof but also has significant room for scalability and increased efficiency.”
This business boasts an outstanding foundation and is truly a turnkey operation, offering the incoming owner a seamless transition and the ability to swiftly commence activities. The wellestablished systems and processes in place are finely tuned, ensuring a smooth and efficient workflow from day one.
“Businesses of this calibre seldom come to market and I’m excited to see the reception it receives,” said Serdar. “Remotely managed online businesses are in high demand and sell quickly! It’s first-come, first-served.”
For those interested in this incredible opportunity, award-winning LINK Business Broker Serdar Kabul, B.Eng., is the point of contact. With a history of facilitating successful business transactions, Serdar brings expertise and recognition to the table. Reach out to him at +64 21 188 6144 or via email at serdar.kabul@ linkbusiness.co.nz for more information on this agile, profitable venture that’s poised for further success in the ever-growing digital marketplace.