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Loren Marks and Sarah Car­son, founders of Pen­ney + Ben­nett, cre­ate beau­ti­ful bed­li­nen, home­ware and cloth­ing.

+ Name an item from your col­lec­tions that en­cap­su­lates your style. The Rau print (pic­tured right) and cush­ion cover, or any­thing from our Guardian col­lec­tion (cush­ion pic­tured op­po­site).

+ How did you choose the colours for these de­signs? We’re in­spired by New Zealand’s nat­u­ral land­scape, so the colours used here are earthy and neu­tral tones that have been drawn from our nat­u­ral en­vi­ron­ment. + Is com­po­si­tion and pro­por­tion im­por­tant in your work? Ab­so­lutely. Of­ten when we are de­sign­ing we like to work on a large scale. We then se­lect, edit and crop ar­eas to cre­ate just the right amount of ten­sion within the work.

+ How do you ap­proach the de­sign process? We like to have a con­cept or story be­fore we be­gin de­sign­ing, and we’ll be think­ing about how the work in­ter­acts with the tex­ture of the fab­ric. We also like to ex­plore ideas through dif­fer­ent medi­ums and trans­late these into dig­i­tal art­works.

1 Rau print, $99, from Pen­ney + Ben­nett. 2 Bowl bas­ket with han­dles, $79, from Fa­ther Rab­bit.3 Small or­ganic-cot­ton cush­ion, $39, from Pen­ney + Ben­nett. 4 Botan­icum book, $49.90, from Fa­ther Rab­bit.

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