THE FLORAL STYLIST
Kelly Karam, owner of Blush floristry boutique in Auckland, creates beautiful floral designs for weddings, events and corporate displays, and also runs flower workshops.
+ You selected the flowers for this shoot, which were then arranged by our stylist. Could you talk us through your choices? It’s all about the contrast that can be achieved within a similar colour palette, which is part of the Blush style. I chose roses, anthuriums and peonies in soft pastel and deep burgundy tones and supplied brass vessels for further richness and a luxe feel. The lush green of the foliage provides colour contrast and adds depth to bring any arrangement into a more natural form.
+ How do you approach composition and proportion? We always ensure that the lush florals and flowers are kept low and tight and then add in a floral or foliage that has exaggerated height to create interesting negative space around the flowers.
Contrast is also very important in terms of shape and texture – for instance, the softness of the rose shape versus the strong and pointed structure of the anthurium.
+ What two elements are most important to your creative process? Concept and colour. Without these the arrangement won’t come together naturally.