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Taranaki-raised Matt Quérée shoots creative ad­ver­tis­ing and de­sign-based projects in a va­ri­ety of dis­ci­plines in­clud­ing stu­dio por­trai­ture, land­scape and still life.

+ What does colour mean to you? The colour in this shot (op­po­site) was in­tended to be quite pared back; there are some sub­tle warm tones in it, but the shad­ows are quite blue. This was meant to high­light the raw and rugged na­ture of the West Coast.

+ How did you com­pose the shot? It was shot on a medium-for­mat cam­era which has a slightly dif­fer­ent crop ra­tio (6 x 4.5), mak­ing it a lot squarer than the nor­mal 35mm. The ‘rule of thirds’ usu­ally comes into play and, depend­ing on the frame, ei­ther the sub­ject or the hori­zon will fit into those pa­ram­e­ters.

+ What are two key ideas in your pho­tog­ra­phy? For land­scape-based work it would be: 1. Light. Light is ev­ery­thing, and it has to be just right to help cap­ture the feel­ing of the lo­ca­tion. 2. Viewer’s gaze. It’s im­por­tant that the viewer is drawn into a cer­tain part of the im­age first (in this case, the peo­ple on the beach), then they will nat­u­rally glance over the rest of the im­age. I usu­ally have a key or lone fig­ure to draw the viewer’s gaze.

1 Wrap stool, $450, from Tim Web­ber De­sign. 2 Fold note rack, $39, from Made of To­mor­row.3 Print by Matt Quérée, con­tact him on mat­t­ for prices.

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