Boundless Magazine

The Rise of Video Content Marketing Among Nigerian Banks

- By David Adeleke

There’s a rising trend among banks in Nigeria, with the creation of content marketing platforms. GTBank, Diamond Bank, First Bank and UBA all have video content marketing platforms. These banks have realized the importance of content marketing and have created platforms for it. Notably, the trend started with GTBank’s introducti­on of NdaniTV – which has enjoyed massive success over the space of three years.

Each of those Nigerian banks have taken a different approach with their content marketing. First Bank’s Loop being the most atypical.

Here is a breakdown of these platforms and what they are all about.

“...banks have realized the importance of content marketing and have created platforms for it.”

 ??  ??
 ??  ??
 ?? Photo Credit: Unsplash ??
Photo Credit: Unsplash
 ??  ??

Newspapers in English

Newspapers from Nigeria