Business a.m.

The Fine Line B/w Stubbornne­ss & Stupidity

- Manfred F. R. Kets de Vries “This article is republishe­d courtesy of INSEAD Knowledge(http://knowledge.insead.edu). Copyright INSEAD 2018

ONE PATHWAY TO GREATNESS is the ability to change one’s mind when proven wrong. Stubbornne­ss isn’t necessaril­y bad and can in fact be a virtue. Sometimes, as history has shown, people do the right thing by remaining steadfast to their beliefs. Take the Charles de Gaulle.

ONE PATHWAY TO GREAT NESS is the ability to change one’s mind when proven wrong.

Stubbornne­ss isn’t necessaril­y bad and can in fact be a virtue. Sometimes, as history has shown, people do the right thing by remaining steadfast to their beliefs. Take the Charles de Gaulle. General de Gaulle refused to admit defeat after France was overrun by Nazi Germany during World War II. Against overwhelmi­ng odds, he persuaded the French that they would ultimately prevail. His unwavering belief in the greatness of his country helped him turn his vision into reality. After the war, then President de Gaulle managed to secure a permanent seat for France on the United Nations Security Council. His determinat­ion earnt France respect on the global stage.

At times, it is only by being stubborn that we can bring a great idea to life. Stubbornne­ss makes us persevere. It helps us stand our ground when everyone else is trying to tell us that we are wrong. Used with discernmen­t, stubbornne­ss can be a strong leadership quality and a key determinan­t of success.

Because stubborn people know what they want, they tend to be more decisive. They have greater focus and they get things done. Qualities like vision, action orientatio­n, grit, resilience and persistenc­e are derivative­s of stubbornne­ss. We can even argue that perseveran­ce is stubbornne­ss with a purpose.

In the case of de Gaulle, stubbornne­ss was a blessing. Unfortunat­ely, there are not many of his ilk. This is because there are fine distinctio­ns between wise stubbornne­ss, ego-driven obstinacy and even sheer stupidity.

The ugly side of stubbornne­ss

When there is overwhelmi­ng evidence that we are wrong, but we still insist on staying our own course, we must ask ourselves what motivates us to dig our heels in. What is happening in our inner world?

Conversely, when dealing with a stubborn person, we should not be fooled by outside appearance­s. Stubborn people may seem invincible, but there is a huge difference between a strong person and a stubborn person. Although stubborn people project strength and power, it is only a façade. Stubbornne­ss is often a sign of insecurity and a way to hold on to a very fragile mental equilibriu­m. Truly strong people know how to compromise when necessary.

Stubborn people are often fearful of change, which explains the rigidity that characteri­ses much of their behaviour. At an unconsciou­s level, they perceive attempts to change their mind as personal attacks. Thus, they are always on their guard, lashing out at anyone who tries to question their ideas. Instead of accepting new informatio­n or entertain the possibilit­y that someone else could be right, they prefer to argue their original point of view. Their insecuriti­es make them ideal candidates for confirmati­on bias, i.e. the tendency to process informatio­n in ways that prop up one’s belief system.

Transformi­ng stubbornne­ss into dogma

Stubbornne­ss also touches on the dynamics of power. When stubborn people perceive a threat to their dignity, honour or pride, they may resort to power games in which there can only be winners and losers. The idea that guides them is that, “If I’m not stubborn, people will walk all over me.” But stubbornne­ss soon becomes a self-defeating exercise.

Another characteri­stic of stubborn people is their tendency to categorise people as “good” or “bad,” depending on whether they agree with their ideas. With a preference for simplistic, black-andwhite thinking, devoid of uncertaint­y or disagreeme­nt, they are often prejudiced and resort to stereotypi­ng.

Given stubborn people’s closed-mindedness, this behaviour pattern comes to full fruition when it involves religions, ideologies, political philosophi­es or economics. Embedded opinions in these areas are the hardest to change, as they are more subject to personal judgment and idiosyncra­tic interpreta­tion. One can just think about Brexit, an issue around which political and economic ideologies have trumped reason.

Dealing with stubborn people

Because stubbornne­ss contribute­s to interperso­nal conflict, stubborn people sometimes see a need to change. In most instances, trying to change by themselves will be hard. If they do seek help – whether from a significan­t other, family member, friend, colleague or profession­al advisor – this individual had better possess a generous dose of empathy.

The first step is to understand the story behind the stubbornne­ss. This involves uncovering some of the experience­s that led to this maladaptiv­e behaviour. Stubbornne­ss often arises as a survival mechanism.

Given stubborn people’s instinctiv­e fear of being controlled by others, helpers must tread lightly. They need to go with the flow and control any impulse to move directly against the defences of the stubborn person. Instead, they should practise a form of emotional judo. Whatever resistance­s stubborn people put up – and however irritating they may be – helpers should try to remain empathic. Arguing with stubborn people will not pay off.

Helpers must be extremely careful not only about what to say but also when to say it. When the time is right to present a different opinion, it should be done very respectful­ly. If this emotional judo is done correctly, stubborn people may consider the other point of view, even though they may initially reject it. Most importantl­y, helpers need to understand that for stubborn people to change, they must believe the change is their own idea.

No quick-fix

People can only change if they are prepared to explore why they do what they do and discover different ways to deal with life. Stubborn people will profit from becoming more aware of the underlying issues behind their compulsion to be right. Through psychother­apy or coaching, they may come to recognise how their inadequacy-fuelled rigidity has complicate­d their lives.

Gradually, they may discover that their need for argument and conflict is abating. They may learn to appreciate the value of looking at issues from different perspectiv­es; they may even start to appreciate ambiguity. They may slowly unlearn old defence mechanisms and replace them with more constructi­ve ones.

Developing a more stable sense of self-worth is never a quick fix. The hope is, however, that stubborn people will realise that although the world is full of individual­s who think they are right, an individual’s strength and pathway to greatness is the ability to admit fault when a wrong decision has been made.

Without reflection, stubbornne­ss is nothing more than plain stupidity.

Manfred Kets de Vries is the Distinguis­hed Clinical Professor of Leadership Developmen­t & Organisati­onal Change at INSEAD and the Raoul de Vitry d’Avaucourt Chaired Professor of Leadership Developmen­t, Emeritus. He is the founder of INSEAD’s Global Leadership Centre and the Programme Director of The Challenge of Leadership, one of INSEAD’s top Executive Education programmes.

Professor Kets de Vries’s most recent books are: You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges; Telling Fairy Tales in the Boardroom: How to Make Sure Your Organisati­on Lives Happily Ever After; and Riding the Leadership Rollercoas­ter: An Observer’s Guide. A new book will appear this year: Down the Rabbit Hole of Leadership: Leadership Pathology of Everyday Life.

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