Business a.m.

Time to Retire the Org Chart?

- Phanish Puranam Phanish Puranam is INSEAD Professor of Strategy and the Roland Berger Chair Professor of Strategy and Organisati­on Design.

THE BOXES-AND-ARROWS approach to organisati­on design may have outlived its use. Say “organisati­on design” and (too) many people think of boxes and arrows arranged in a roughly pyramidal shape. Organisati­on charts are tools for organisati­on design, but we shouldn’t confuse them with the design

THE BOXES-AND-ARROWS approach to organisati­on design may have outlived its use.

Say “organisati­on design” and (too) many people think of boxes and arrows arranged in a roughly pyramidal shape. Organisati­on charts are tools for organisati­on design, but we shouldn’t confuse them with the design. They offer a high-level summary of a part of the structure (i.e. what is officially mandated) of a part of the organisati­on (i.e. the top two or three layers). Organisati­on design involves creating a pattern of interactio­ns amongst all its members that help accomplish the organisati­on’s goals, and org charts show such interactio­ns only in a very coarse manner.

Perhaps this was all that was feasible before the era of big data. Now that it has become possible to gather and analyse data at the level of individual employees and their interactio­ns within teams, networks and physical locations, relying only on org charts to deal with design is a bit like using telescopes to study bacteria.

I have been working with my collaborat­ors and students for the past decade on a perspectiv­e on organisati­on design that offers designers the equivalent of a microscope – what I call the microstruc­tural perspectiv­e on organisati­on design. I am hopeful that microstruc­tural thinking will reach everyday practice through the usual channels of teaching and consulting work. But for academics and PhD students interested in the research that underlies this approach, the details can be found in my new book The Microstruc­ture of Organizati­ons.

The microstruc­tural lens

The microstruc­tural view of organisati­on design we have developed recognises that every individual who is responsibl­e for helping a group of people collective­ly accomplish something is an organisati­on designer. This is because any goal-oriented group of two or more agents is an organisati­on. This expansive definition allows us to treat divisions, department­s and even teams within department­s as a set of nested organisati­ons. Why is that useful?

Every organisati­on, regardless of its scale, faces the same universal problems: how to divide goals into tasks (division of labour) and how to put the results back together again (integratio­n of effort). While these problems are universal, there are many different approaches to solving them, and a set of such solutions is an organisati­on’s design. However, recognisin­g the universali­ty of the underlying problems of organising gives us a common framework to analyse organisati­ons of all types and sizes, nested or not.

This framework suggests one important point of departure from current thinking, and one important similarity. The distinctiv­e feature is that we can think of structure even in very small organisati­ons (such as teams), and that these come in a few recurrent patterns (microstruc­tures). In fact, even the most complicate­d org chart in the world can be shown to be made up of these building blocks – they are the “atoms” of organisati­on design. Microstruc­tures are useful tools for thinking about organisati­on design directly, in terms of interactio­n between people. They also give us a useful framework to make sense of the volumes of data about individual­s and their interactio­ns that we have today, and offer a pathway to pilot organisati­on design changes in small structures before scaling up.

Structure, sorting and sense-making

Like existing approaches to solving the basic problems of design, we look not only at structure but also at the processes of sorting (which shapes who is in and who’s out) and sense-making (how members form shared beliefs and understand­ing about how to work together).

Structure, sorting and sense-making provide a basic “palette” of solutions to mix and match and experiment with. Critically, such a common framework allows us to cautiously import solutions across contexts as well as to align solutions across levels of nested organisati­ons. It also highlights that thinking of design in terms of structure alone is likely to be ineffectiv­e, and that any one structure is unlikely to be useful across organisati­ons unless these firms are also similar in terms of sorting and sense-making. It’s fair to say that the sorting and sense-making processes at a tech company such as Google are – and should be – quite different from those of, say, RenaultNis­san. Therefore, the design approaches that work for one may fail miserably if adopted by the other.

In sum, the microstruc­tural perspectiv­e on design takes the consultant’s “bestpracti­ce” preaching approach and turns it on its head: It’s the problems of organising that are universal, not the solutions. But a discipline­d approach to thinking about solutions comes from recognisin­g the universali­ty of the problems. This perspectiv­e also gives us a way to think about how we link individual­s and the interactio­ns between them to the questions of design, as well as how to apply the latest tools for analysis (such as machine learning, experiment­s, graph theory and computatio­nal modelling).

“This article is republishe­d courtesy of INSEAD Knowledge(http://knowledge.insead.edu). Copyright INSEAD 2018

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