Business a.m.

FINCA Mfb’s customer experience delivers value to clients, communitie­s in Imo

- Ben Eguzozie, in Port Harcourt

FINCA MI CROFINANCE Bank Nigeria, a part of FINCA Impact Finance’s global network, last week undertook a weeklong ‘customer experience,’ known as CX Week, a social responsibi­lity programme at some areas in the eastern heartland state capital.

To participat­e in the CX Week, FINCA Microfinan­ce Bank donated funds to the Timber & Allied Industrial Market Associatio­n to fund road maintenanc­e, which will enable the entrepreke­t. neurs, business owners and buyers easy access to the market to carry out their business activity.

Additional­ly, the bank carried out a sanitation exercise at the popular World Bank Market Owerri, to improve conditions for the traders and shoppers in the urban area market.

market is 95 per cent a grocery market, but often messed up with rotten and spoiled fruits and vegetables, hence the need for its cleanlines­s to boost shopper confidence and keep the traders healthy.

Andre Lalumière, chief executive officer of FINCA said the microfinan­ce institutio­n “empowers, engages and energizes its employees to deliver exceptiona­l customer experience.”

He said, “besides being in the business of offering innovative and impactful financial services, FINCA is in the business of building long standing relationsh­ips and creating brighter futures for our customers, employees and in the communitie­s where we live and work.”

The chief finance officer of FINCA MfB together with the management team of Dennis Opara, Azeez Ibraheem, and Anthony Nwosu and a host of all heads of department and staff from all the branches of FINCA in Imo State carried out the clean-up exercise at the mar- The market had swamps in some areas which makes it to produce regular putrid smell. The FINCA team made sure the swamps were evacuated and made accessible by the traders to display their wares.

Every October, FINCA Microfinan­ce Bank participat­es in CX Week, a global initiative to recognize the importance of customer experience (CX) to the success of customer-centric organizati­ons. FINCA uses the CX Week to implement advocacy programs and initiative­s to recognize and better serve both its internal and external clients.

In 2018, the global theme for the CX Week is: “ExcelThe lence Happens Here.” The Mfb CEO, Lalumière said the theme aligns closely with the work of FINCA, which is to improve living conditions in the communitie­s where the bank operates.

He said the World Bank Market, Owerri, was selected because it is home to many FINCA MfB clients who he said, require clean and sanitary conditions to effectivel­y operate their businesses.

He said the bank decided to clean the market because of the close relationsh­ip it has with traders and the market’s executives. After the exercise, chairman of the Market, Obed thanked FINCA MfB for selecting the market for the exercise.

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