Business a.m.

Tired of ‘emerging’: It’s time for Africapita­lism

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HELPING AFRICA TO EMERGE is a thriving industry. In a 2015 paper in the Africa Journal of Management, Kenneth Amaeshi and Uwafiokun Idemudia point out that improving Africa’s socio-economic status has remained big business for multinatio­nal institutio­ns, foreign government­s, aid agencies, internatio­nal NGOs, and internatio­nal donors alike for many decades.

“Regrettabl­y, some of these actors have also proven to be Africa’s Achilles’ heel. The latest to arrive among this foray of helpers are multinatio­nal corporatio­ns, which often [are forced to] take on public responsibi­lities in the form of corporate social responsibi­lity. Predictabl­y, none of these has become the panacea to the many challenges confrontin­g the continent rather, most of them continue to flounder at the margins,” say Amaeshi and Idemudia.

Subsequent­ly there have been greater calls for better collaborat­ion and partnershi­p among the state, business, and civil society on the continent, if developmen­tal challenges in the region are to be addressed. The “Africa should come up with home grown solutions to realise its full potential” mantra has come to dominate the discourse on African developmen­t.

Thus a new notion called Africapita­lism, which seeks to harness private sector entreprene­urship and investment to create social wealth and deal with the structural problems at the local level, is being hailed as a viable way to improve the fortunes of the continent and drive growth that is inclusive.

Proponents of the concept suggest that private sector developmen­t, rather than charity or aid, is the fastest, most effective and most sustainabl­e path toward self-reliance and prosperity for Africa.

The term Africapita­lism was coined by Tony Elumelu, a Nigerian billionair­e and banker who is chairman of the United Bank for Africa.

He has described the concept as “the philosophy that the African private sector has the power to transform the continent through long-term investment­s, creating both economic prosperity and social wealth”.

“Africapita­lism believes in the inherent ingenuity, commitment to hard work, and desire for self-sufficienc­y of Africans. It is an economic philosophy that also believes that the African private sector, in cooperatio­n with government­s, developmen­t institutio­ns, civil society and others, will be the most important source of rising and expanding prosperity in Africa,” wrote Elumelu in an article published by Time Magazine.

The Tony Elumelu Foundation has argued that convention­al developmen­t and business approaches to leveraging Africa’s resources, have focused on wealth extraction and often leave local economies in a state of chronic dependency, with little wealth and few resources with which to address challenges on the local level.

For instance, after 50 years of pumping out billions of dollars of crude oil and natural gas, there is still no indigenous Nigerian oil major. And while Nigeria exports crude, it imports refined petroleum for domestic consumptio­n. All of the value creation in the production chain takes place outside the country, and imported refined products are so expensive they require government subsidies to be affordable. Africapita­lism by its nature aims to change such status quo and beneficiat­ion is to a large degree at the heart of the concept.

It’s commonly know as the ”resource curse.” Government­s have become preoccupie­d with extracting raw materials from the land instead of developing a productive population. This, analysts believe, keeps Africa out of the global manufactur­ing chains that invariably thrust developing countries into the ranks of the rich.

“We export cheap and import dear. Our resources are sold at prices we cannot influence and then the value adding process happens elsewhere and we end up importing these processed goods,” says University of Cape Town Graduate School of Business Professor John Luiz, who specialise­s in internatio­nal business strategy and the economics of emerging markets.

He says Africa cannot keep relying on its natural resources as this leaves the continent vulnerable to the whims of pricing cycles and is of the opinion that the continent needs to transition from its reliance on commoditie­s, diversify and specialise. Further, Luiz says, Africa should innovate and most importantl­y invest more in its people in order to reach its full potential. Investing in human capital is something that proponents of Africapita­lism frequently espouse.

Amaeshi and Idemudia state that Africapita­lism is capitalism by Africa-oriented entreprene­urs for Africa. It allows for a space to re-appropriat­e the discourse of capitalism in a manner that puts Africa, its culture, and its people front and centre of any possibilit­y of capitalist developmen­t in the region. They believe that for Africapita­lism to succeed, it needs to permeate the entreprene­urial mindset and boardrooms. Given its normative base, they argue, it also needs supporting governance mechanisms to attain this. Africapita­lism requires Africa-consciousn­ess, a form of re-imagined Afrocentri­cism, which places the interests of Africa and Africans at the epicentre of business decisions.

“Africapita­lism offers an opportunit­y to be inclusive, to take business and developmen­t to places that have normally been left outside of the formal,” says Dr. Nceku Nyathi, a senior lecturer at the GSB Allan Gray Centre for Values-Based Leadership.

He says Africapita­lism is a rallying call for Africans to be more proactive and drive the growth of the continent. Nyathi agrees with Luiz that part of the reason why Africa’s growth has failed to kick on and has not been inclusive is because the continent is still reliant on the old colonial economic arrangemen­ts of exporting its raw materials wholesale.

“One solution to that is a rethinking and breaking of the status quo...we must add value to products, we must trade more with each other – this requires that the basics are in place though – infrastruc­ture, power, public services and less corruption which in turn will enable other things to grow.”

Pointing to the biennial African Academy of Management conference in Kenya, a major gathering on the continent, Nyathi says that the African academic community is eager to do more research on the role of Africapita­lism in the continent’s developmen­t as well as looking into the role of management and leadership in building stronger organisati­ons in Africa. The conference brings together global policy makers, academics and management to provide key insights on the socio-economic challenges that hamper the continent’s growth.

Nyathi says at the heart of the discussion­s at the conference was the need for organisati­ons not to just think about profits, but about building communitie­s and reducing poverty – something which a lot of the continent’s organisati­ons, but not all, are already doing.

Intra-African trade has also been seen as one way of improving Africa’s fortunes. Nyathi says one example that came up during the conference was Kenya’s decision to buy its sugar from Uganda, which saved the country a lot of money and at the same time benefitted Uganda’s sugar industry. Kenya used to purchase most of its sugar from Brazil.

The conference also touched on several other initiative­s which could boost Africa’s growth, including education, innovation, skills, and management training, especially amongst the youth.

Attendees also discussed some of the hurdles that Africa faces, for example political instabilit­y in some parts of the continent, lack of capital and poor infrastruc­ture. Nyathi says the academe needs to engage more with government­s and other stakeholde­rs to tackle some of these barriers to Africa’s growth.

“Africa must first think of its people and the gains which will transform the lives of so many. I’m sure a successful Africa benefits the world with less trying to run away from [the continent] – the wars, the health care access issues due to instabilit­y and lack of developmen­t. Africa should not forever be the junior player/partner but could also begin to lead and contribute to humanity,” Nyathi says.

Commenting on the migrant crisis in Europe, which was sparked by the Syrian war, Elumelu said the only lasting solution to reduce the economic motivation of migrants is to focus on creating opportunit­ies for Africans at home by empowering local entreprene­urs and businesses to thrive and spread prosperity.

Poverty, political instabilit­y and civil war are all powerful “push factors” for migration. For instance, a large number of migrants are from the far northern region of Nigeria where the terrorist group Boko Haram has been waging a bloody insurgency. But migrants from African countries like Eritrea – another large source – cite economic issues, forced conscripti­on and a repressive government as their reasons for leaving. Other migrants are fleeing from Gambia and Senegal, countries which do not have active conflicts, which means Europe will likely continue to grapple with a flood of illegal migrants even after the Syrian conflict subsides.

Elumelu said employed in the right way, Africapita­lism as a policy can address some these challenges.

Nyathi says South Africa, as the continent’s most advanced economy, has an opportunit­y to demonstrat­e the benefits of Africapita­lism by showing exemplary values-driven leadership that leads to inclusion and beneficiat­ion of formerly disadvanta­ged communitie­s gaining from business participat­ion through a shift in mindset.

“Business will benefit from developing new customers and nurturing better trustful relations with communitie­s that it operates in. Existing businesses need to play an active role and newly created BEE enterprise­s can’t just follow old models and must carry with them a better attuned business mindset that is aware of the need to create social wealth,” says Nyathi, adding that the ultimate goal of Africapita­lism is meeting the challenges Africa faces and improving the lives of the majority, bringing effective leadership and running organisati­ons that deliver for the stakeholde­rs and their social missions.

“Africa is tired of emerging,” he says. “It’s time for the continent to write itself a new story.”

 ?? DR. NCEKU NYATHI Senior Lecturer Allan Gray Centre for Values-Based Leadership UCT Graduate School of Business ??
DR. NCEKU NYATHI Senior Lecturer Allan Gray Centre for Values-Based Leadership UCT Graduate School of Business
 ?? JOHN LUIZ Professor UCT Graduate School of Business ??
JOHN LUIZ Professor UCT Graduate School of Business

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