Business a.m.

Covid-19, telecommut­ing and Africa’s digital space

- OPEOLUWA RUNSEWE

IT IS NO NEWS THAT THE OUTBREAK and proliferat­ion of Covid-19 have had some of the most acute implicatio­ns on global economies in recent times; the vast majority of private and public institutio­ns have been put on edge and are being forced to mitigate these unforeseen contingenc­ies by adopting the swiftest and most dynamic mechanisms.

Gradually, the virus has spread to 188 countries, with its ramificati­ons cutting across all demographi­cs. According to verified data by John Hopkins University in the United States, as at July 16th 2020, more than 13.5 million cases and 584,000 deaths had been reported; Schools, businesses and airports have been closed, restrictio­ns on movement and large gatherings have been enforced, and one too many businesses have been obligated to urgently close shop regardless of the concerted effort by government­s and health care profession­als to curtail the rate of infection. However, it remains largely uncertain and highly debatable as to whether the recently imposed restrictiv­e measures will be totally terminated in a bid to ensure that economic activities can imminently reach full potential. According to the IMF, the global economy will shrink by 3% this year; in what is described as the worst decline since the Great Depression of the 1930s.

The effects of restrictio­ns on countries expectedly differ. The availabili­ty of universal healthcare, digital devices, access to data, digitaliza­tion of systems and processes, good and affordable broadband internet service, financial inclusion, social prosperity and other proactive measures have been consequent­ial in countries that appear to attenuate the enormous economic impact. For instance, the central banks of several countries have successful­ly slashed interest rates alongside other Fiscal and monetary policies, all in an effort to encourage borrowing and spending. These measures have however proven to be some of the most feasible ways to theoretica­lly boost their respective economies. The UK, Germany, Italy and France are some of the countries that have furloughed government-supported job retention schemes extended to the millions of people that constitute their work-forces.

However, the impacts of Covid-19 join a long list of factors that expose Africa’s perceived economic backwardne­ss; evidently prompted by some of the earlier mentioned infrastruc­ture lying either in poor state, being totally dormant, lagging behind in upto-date trends, or being summarily unavailabl­e to majority of the working population. In turn, this constricts the capacity to remain productive, keep businesses running and ensure optimal revenue generation.

With more than 590,000 confirmed cases in all African countries as at July 17th 2020, the pandemic has undoubtedl­y caused significan­t social and economic disruption. African countries have been propelled to impose various preventive and containmen­t measures; South Africa, Rwanda, Tunisia and the Democratic Republic of Congo constitute some of the countries that announced complete lockdowns. Government­s, through their machinerie­s and the media, have urged residents to stay home and distant, all in order to limit person-to-person transmissi­on.

Many employers across the continent have therefore transition­ed to telecommut­ing; permitting employees to work from home or outside their traditiona­l workspaces, and using video conferenci­ng platforms to conduct staff and client meetings. These employers are also adopting technologi­cal solutions that enable them shift the bulk of their operations online.

With the exemption of a few essential service providers, most organizati­ons swiftly directed members of staff in various locations to work from home. Ringier One Africa Media (ROAM), a media company with operations in eight Sub-Saharan African countries is one of those organizati­ons. On 24th March 2020, it signalled its readiness to adjust by announcing that it required its 400 employees to work remotely, as part of its efforts to protect them from the widespread of the virus.

Organizati­ons are also taking advantage of Africa’s booming digital space to convene virtual management and shareholde­r meetings, in order to maintain the standard procedures required for effective decision-making and corporate governance. United Bank for Africa Plc (UBA) is a Pan-African financial institutio­n offering bank services to more than twenty million customers, across 1,000 business offices and customer touch points, in 20 African countries. On April 29th 2020, UBA held its first virtual Annual General Meeting. In attendance were representa­tives of relevant regulatory bodies, shareholde­rs, management and staff of the organizati­on. Similar industry leaders like Zenith Bank and Standard Bank Group Plc have since followed suit.

Finally, businesses have adopted strategies that have allowed both staff and customers to smoothly transition from routine cash payments to online transactio­ns. Paga, a mobile money organizati­on with 500 employees and a presence in two African countries is one of such. On 24th March 2020, it announced strategies to reduce cash handling, in order to slow the spread of Covid-19 and adjusted its fees in such a way that merchants can accept payment with its platform without incurring any charges.

Covid-19 has also had its enormous implicatio­ns in the education sector. UNESCO says that 9.8 million African students are experienci­ng acute interrupti­ons in their education, and this undoubtedl­y raises pressing concern.

In Nigeria, a few state government­s (e.g. Ogun, Kwara and Lagos) have made provisions for continued learning via local television and radio. That is, following the indefinite closure of schools, as declared on 19th March 2020 by the Federal Government of Nigeria. This is also the case in Ivory Coast and Botswana, with both operating similar models all aimed at bridging this threatenin­g gap. In Ghana, the University of Ghana conducts online classes and has since negotiated free internet data with indigenous telecom companies.

In Rwanda, South Africa, and Tunisia, universiti­es have partnered with government­s and internet service providers to avail students across the various institutio­ns free access to select educationa­l websites. In March, Eneza education partnered with Safaricom Plc to deliver free revision material to Kenyan students for 60 days; OJAR foundation, an NGO committed to the capacity developmen­t of young innovators, and African digital education leaders, Sapphital partnered to deliver an initiative dubbed ‘Elearning4­impact’ which provides free access to an impressive catalogue of specially curated courses for young African across different discipline­s. Private organizati­ons and NGOs have adopted similar strategies in Egypt, Libya, Liberia, Tunisia, Morocco, Nigeria and South Africa.

While ‘Work From Home’ (WFH) and ‘Learning Never Stops’ strategies are admirable, their plausibili­ty raises important questions. That is, against a backdrop of twin challenges – power supply and internet access. In Africa, these are effectivel­y crippling the digital solutions and other digitalize­d measures aimed at taking the edge of the effects of the virus.

While the rate of global access to electricit­y is 87 percent, the rate in Africa is a sultry 43 percent. Residents in African countries like Chad, Mozambique, Rwanda, Tanzania and Uganda suffer epileptic power supplies. In addition, going online presents complicati­ons in an Africa where only 24% of the population have access to internet. Related problems include poor connectivi­ty and exorbitant costs. Getting online is expensive for majority of the populace, reports suggest that purchasing a mobile phone and 500MB worth of internet data cost an average 10 percent of monthly income.

Notably, Transsion Holdings, an Asian company, produces mobile phone brands like Techno, Infinix and Itel, specifical­ly tailored to be hybrid option; providing topnotch features and at the same time, relatively low-cost. Africans also purchase previously owned phones flooding the markets from various parts of the world hence considerab­ly reducing the cost of mobile phone purchase amid the barely existent credit or instalment payment options. Yet, a vast majority of African telecom service providers do not offer the high-speed internet access and affordable data packages to facilitate the necessary adoption of telecommut­ing, easy digital transactio­ns, etc.

In usual African fashion; thriving amid long-existing turbulence, Africa is experienci­ng fast growth in its digital space. There is visible increase in tech-enabled businesses in Africa. Notably, mobile technology in Africa is its fastest growing market. 70% of the world is already connected via mobile with Africa experienci­ng the fastest growth in this respect. PwC reports that between 2007 and 2016, mobile phone usage in Africa increased by 344%. Mobile broadband is accessible to two-third of the population and has hugely contribute­d to the continent’s socio-economic developmen­t by affording digital and financial inclusion.

Importantl­y, mobile phones have afforded small businesses the means to participat­e in e-commerce. Nigeria’s e-commerce sector is Africa’s largest, valued at $13 billion. Meanwhile, WhatsApp is a free mobile app used by millions of Nigerians. Small businesses have become smart; using WhatsApp to build strong consumer relationsh­ips, increase market share and, to boost revenue generation.

The challenges in Africa’s digital space, as unveiled by the pandemic, have been perceived to be slowing down the expected utilizatio­n of technology on the continent. However, the present awareness of these problems present endless opportunit­ies, and should become an important launch pad for innovation in infrastruc­ture and the digital marketplac­e. The workplace and the education sector, for instance, can now create new, sustainabl­e models which are accessible, inclusive and qualitativ­e.

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