Business a.m.

Prospering without government: Tales of Nigerian enterprise clusters

- NNANYELUGO IKE-MUONSO Professor Ike-Muonso is Managing Director/CEO of Value Fronteira Limited

ENTERPRISE CLUS TERING is gaining increasing attention in Nigeria because of the apparent benefits associated with it. Albeit the government hostilitie­s and outright resistance that many of these clustering entreprene­urs face, enterprise hubs like the Aba footwear and garment industries, the Otigba computer village, Nigeria’s Nollywood, the Kano leather tanneries, the Nnewi motor spare parts village and the Onitsha plastics cluster stand today as laudable prosperity centres. These entreprene­urs, with no facilitati­on by either the government or any other third party, maximized their collective efficienci­es through the reduction of transactio­n costs, gaining market access, leveraging shared knowledge to speed up innovation and facilitate problem-solving. The positive externalit­ies are well-known, such as the generation and engagement of a skilled workforce, innovation generating informal exchanges and so on. Cognizant of these benefits, one would have expected that the Nigerian government would have facilitate­d the emergence of more of these clusters. To date, successful enterprise clusters created by the government in Nigeria cannot number over three. Yet, the primary expectatio­n from government is to provide reasonable incentives that could spur the rapid agglomerat­ion among these groups of entreprene­urs that already have the hunger to succeed but do not have the platform for its launch.

Like most pre-planned activities, we expect the involvemen­t of the state in facilitati­ng the emergence of enterprise clusters to enhance the quality of outcomes from the hub. Unlike some clusters such as the Otigba computer village, or the Aba industrial clusters requiring more work to support the environmen­t and the infrastruc­ture for their activities, government involvemen­t at the drawing board forestalls these challenges. There will be adequate planning for shop sizes, roads traversing the hub, provision of vehicle parking spaces and fire management infrastruc­ture. If it is an enterprise cluster that requires specific kinds of technology shareable by many users, the involvemen­t of the state will make the provision of such technology easier and help in considerab­ly reducing the costs of transactin­g that entreprene­urs in the hub face. For instance, since most of the operators are at the micro-level, they cannot buy sophistica­ted and expensive technologi­es that would enable them to produce more efficientl­y. Many cannot even qualify to access exceedingl­y lesser amounts of credit because they do not operate as registered businesses. Yet, they make fantastic high-quality products.

The take-off and survival of many enterprise clusters were unfortunat­ely severely hindered by the state. Many state government­s have misconstru­ed the gradual massing of entreprene­urs, particular­ly start-ups, as the coming together of social liability vendors. A good example is the hostility of the Lagos state government to the entreprene­urs at the Otigba computer village. Although the cluster had many business owners carrying out computer installati­on-program piracy and infringeme­nt of intellectu­al property rights on several computer applicatio­ns, they were not the basis of hostility from the Lagos government. The rapid emergence of commercial activities in a purely residentia­l area was more of the reason. Incidental­ly, it is not Lagos state government alone that is culpable. Other state government­s have equally not been supportive of accidental­ly emergent enterprise clusters. For some government­s, such clusters harboured thousands of unregister­ed businesses that were conducting business transactio­ns in the state without them paying taxes. It is viewed more from the point of fiduciary loss to the state than potential economic gain over an extended period if the government provides them with some essential support.

But most of these self-starters have genuine reasons for evading the government’s fiscal burden. The government­s of most African countries are more implicated in the failure of most businesses than any other factor. Rather than promote pro-market policies that engender vigorous entreprene­urial competitio­n, many government­s unveil and earnestly implement fiscal burdens that kill a lot of businesses. In some countries, taxes paid by companies can be as much as fourteen types. These tax-types are outside of the many kickbacks and bribery, and arm-twisting by government officials. Combined with grossly inadequate business supporting infrastruc­ture to operators in such growing clusters, they find it challengin­g to stay on course with such prohibitiv­e costs of transactin­g.

Despite all of this, at least four enterprise clusters that elevate Nigeria’s pride deserve special mention. These include the Aba footwear industry, the Nnewi motor, our mission spare parts clusters, the Otigba computer village enterprise cluster, and the old Alaba Nollywood Movies producing clusters.

The Aba footwear cluster mature and in existence for more than half a century. Today, footwear-making in Aba has become virtually a culture rather than a learnable skill. Children grow into it. They become expert shoemakers with no formal training except by observing from the environmen­t that is replete with highly talented shoemakers. The result is positive as the enterprise cluster alone exports over one million pairs of shoes every day. Apart from making over 60% of all new shoes worn in Nigeria, it is now one of Nigeria’s highly potential non-oil foreign exchangeea­rners. Tens of lorry loads of Aba-made shoes leave Nigeria for countries like Cameroon, Ghana, Togo, Equatorial Guinea and the Central African Republic, and other African countries daily. The eventual outcome of the cluster is that Nigeria is on the map of significan­t footwear exporting countries. Today, Nigeria controls more of the global footwear market than countries such as Pakistan, Mexico, Thailand, and Italy.

The Nnewi enterprise cluster is also another source of pride for Nigeria. Standing on the Igbo apprentice­ship system, thousands of small entreprene­urs trading in motor and machine spare parts grew into industrial­ists and billionair­es. Apart from Lagos, Nnewi boasts of the largest number of billionair­es within a geographic­al area comprising three local government areas. It all started with a spontaneou­s agglomerat­ion of self-starters who were striving to economical­ly survive after the Nigerian Civil

War, which saw the economy of Southeast Igbos decimated. By reactivati­ng the trade routes from Onitsha through Aba to Port Harcourt, a booming trade in motor spares started. This growing trade also resulted in horizontal collaborat­ions with mechanics and other users of similar spare parts in fabricatio­n. Equipment fabricatio­n picked up between Aba and Nnewi. Eventually, more prominent industries that are all establishe­d within the same geographic­al area emerged.

The Otigba computer village is the largest informatio­n technology hub in West Africa. The computer village boasts of 25,000 traders in 3500 shops with over 10,500 business transactio­ns daily. In terms of revenue, the village generates approximat­ely 1.5 billion naira daily from both off-line and online business transactio­ns. The Otigba computer village also started accidental­ly when importers of computer spare parts started collaborat­ing with those with the ability to clone or assemble spares into fully functionin­g desktop computers. Driven by the meteoric growth in computer demand by corporates, students, and tertiary institutio­ns around Lagos areas, the market attracted both sellers and repairers of not only computers but other computer accessorie­s and telephones. At present, business activities at the Otigba computer village revolve around the five core areas, namely hardware and software maintenanc­e, sales and services of spare parts, training and consultanc­y services, software, and hardware installati­ons and website developmen­t and maintenanc­e.

Similarly, Nollywood traces its origin to the entreprene­urial agility of traders of film materials who saw an opportunit­y in making movies using digital recording devices such as video CDs and DVDs. By the end of 1980, foreign exchange challenges put pressure on the costs of materials such as celluloid used in film production. Coincident­ally, digital recording devices were also being massproduc­ed and exported by several Asian countries. In that window of opportunit­y, and following the fascinatin­g success of the film titled “Living in Bondage,” these traders started assembling filmmaking crews regardless of their zero-level training to make movies. Surulere Lagos was the geographic­al destinatio­n of the initial cluster of scriptwrit­ers, actors, video editors, camerapers­ons and so on that came together to create what eventually became today’s Nollywood filmmaking industry in Nigeria.

At least three factors are responsibl­e for the successes of these enterprise clusters outside of any support from the government. These include the abundant availabili­ty of unemployed youth, the Igbo apprentice­ship system which made it possible to deploy these human resources as learners rather than employees, the micro-level scale and sometimes highly informal structures of many of the agglomerat­ing enterprise­s, resource sharing which considerab­ly reduced the costs of transactin­g, knowledge sharing which massively facilitate­d their innovative­ness and the rapid growth of the clusters and the general availabili­ty of supplier credits which minimized the poor access to finance faced by many of the players.

Entreprene­urs coming together rarely face the challenges of recruiting the workforce that they require. Africa and Nigeria have it in great abundance. More so, most of the time highly qualified workforce is not the ones mostly demanded. It is always easy and relatively inexpensiv­e to engage secondary school and national diploma graduates for assignment­s that are not quite intellectu­ally demanding. Again, the Igbo apprentice­ship system, which is widely adopted by most entreprene­urs, makes it convenient to defer the settlement of the engaged labour until after some years. The opportunit­y to defer periodic payments such as salaries gives entreprene­urs the headroom to gather sufficient momentum. Second, the informal and micro-level sizes of most of these entreprene­urs make the take-off costs relatively more comfortabl­e to manage. It also affords some with unregister­ed businesses the opportunit­y to evade burdensome fiscal expectatio­ns from the government. Most informally organized companies only pay taxes as individual­s and not based on the revenue derived from the businesses they run. It is not debatable that tax authoritie­s will find it challengin­g to monitor unregister­ed enterprise­s. Costs are also considerab­ly reduced because of resource sharing, which is common in most clusters. Many self-starters in this cluster share shops, warehouses, security, power generating sets and many other critical infrastruc­tures required for their operationa­l success. Sometimes, particular­ly among sellers of items, you can find up to six persons sharing an exceedingl­y small shop. They also share knowledge. They collaborat­e in terms of what they know and are prepared to help each other know better and be able to innovate collective­ly. Finally, because sellers of the intermedia­te inputs that these entreprene­urs often demand are within the cluster, it becomes easier to know each other, trust each other, and be able to exchange supplier credits. Supplier credit minimizes the inconvenie­nces of running after banks and those struggling to meet their credit requiremen­ts.

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