Rite Foods, Bigi, Fearless drinks makers, win awards

Rite Foods Limited, makers of Bigi carbonated soft drinks (CSD), Fearless energy drinks, and variants of sausage brands, has been named brand of the year.

The awards organised by Champion News Media, publishers of Champion newspapers, was conceived to honour the best of human resources and institutions in Nigeria. Rite Foods was adjudged the best from a plethora of multinational organisations that are in the fast moving consumer goods (FMCG) category.

According to Ugo Amadi, editor, Champion Newspapers, the awards are also targeted at acknowledging the contributions of some of the outstanding individuals, organisations, agencies, and institutions of both state and federal governments to the development of Nigeria in particular and humanity in general in the areas of business, politics, culture, social and infrastructural developments.

Rite Foods Limited was honoured along with First Bank of Nigeria Limited, African Alliance Insurance, Innoson Motors, Access Bank, NSIA Insurance, Nigerian Liquefied Natural Gas (NLNG), and Dangote Foundation.

Unarguably, the fastestgrowing foods and beverages company in West Africa, with the vision of becoming the industry’s foremost conglomerate by 2030, Rite sausage brands became the most innovative sausage roll, number one sausage roll in Nigeria with the innovative Rite Spicy Sausage, and dominated the sausage market with a variety of sausage rolls.

Also, it introduced the Bigi and Fearless Energy drinks in 2017. Since then, the brands have set the pace for others to follow, as the most preferred products by families nationwide, as well as addressing the market need of young pupils in schools.

Rite Foods Limited began production in March 2008 with sausages and has since become a major player; where it also set the pace in 2016 with products comprising of a wide range of Bigi variety of soft drinks. its inventiveness has earned it high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.