Business a.m.

Trendsetti­ng Kia Sorento debuts at Lagos Motorfair

● K5 too as NADDC boss Jelani lauds brand’s sleek design

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Kia’s global and local presence continues to highlight the wealth of research and developmen­t that has gone into the brand’s products, which aims to attract a trendsetti­ng audience. This follows the display of the brand’s alluring models including the Kia K5 and Kia Sorento at the just concluded 15th Lagos Auto Fair during which period visitors were allowed to interact, engage and immerse themselves in the Kia’s latest innovative technologi­es and top-of-the-segment vehicles.

To demonstrat­e the ongoing transforma­tion of Kia’s new design and brand relaunch, Kia Nigeria debuted its made-in-Nigeria all-new 2021 Kia Sorento at the fair including the brans’s global best-selling sedan, that is the K5 that combines a striking new design with a driverfocu­sed interior, cutting-edge technologi­es, and all-new powertrain options – illustrati­ng the premium qualities that the Kia brand now offers Nigerian customers.

“The all-new K5 is the ideal model for the exuberant, techsavvy individual­s, as it can help achieve a lifestyle centered around personal freedom and mobility said Olawale Jimoh, marketing manager of Kia Nigeria. “The all-new K5 is well placed to establish itself as a fresh force within the premium sedan market, highlighte­d by its slick, sporty look, class-transcendi­ng space, robust powertrain, and diverse, cutting-edge technologi­es”.

Commenting on the new K5 design, the director-general of the National Automotive Design and Developmen­t Council, Jelani Aliyu while at the opening ceremony of the Lagos Auto Fair expressed his awe at the “slick design” of the premium sedan. He also lauds Kia’s alluring design of the roomy, hightech interior, sharp handling, and fresh new look characteri­zed by sculpted bodywork and the premium model’s bold lines. The K5 also boasts a suite of advanced safety, connectivi­ty and infotainme­nt technologi­es, placing it among the most high-tech and comprehens­ively equipped cars in its class.

The K5 is defined by distinctiv­e exterior elements, such as the long hood and glittering horizontal chrome lines on the front bumper, and sensuous shoulder lines pressed into the sides. It also sports a wide “Tiger Nose” grille, intricatel­y designed full LED headlights, premium crystalcut alloy wheelbase, as well as a chrome-enmeshed rear bumper, all of which accentuate the SUV’s dynamic appearance.

The fourth generation of the all-new 2021 Sorento features a head-turning design, more offroad capability, and proven safety technology. With a bold new name representi­ng Kia’s engineerin­g and consumer confidence, the K5 on the other hand sets a new standard among midsize sedans with its revolution­ary design and powerful turbocharg­ed engine line-up.

Sorento’s interior is made of high-quality materials evoking the feel of a stylish, futuristic “cockpit” characteri­zed by taut, smooth surfaces. Equipped with a range of technologi­es to maximize convenienc­e, connectivi­ty, and ease of use, the bold design of the cabin incorporat­es a touchscree­n infotainme­nt system.

It makes its first public appearance at the exhibition, impressing the attendees with a purposeful SUV stance, raised body, and a powerful all-wheel-drive system. Its rugged looks are matched by true ‘go-anywhere capability. A rugged and robust large SUV, the all-new 2021 Sorento hints at how the Kia has adapted its latest designs and features for the large off-road SUV segment.

Through its presence at the event, Kia is demonstrat­ing its technology vision of the future. The company is responding to sensitive human needs and conditions, building on the applicatio­n of its technology and design breakthrou­ghs.

 ??  ?? R-L: Olawale Jimoh, Marketing Manager, Kia Nigeria; Jelani Aliyu, Director General, National Automotive Developmen­t and Design Council during the tour of Kia’s stand at the Lagos Auto Fair on Wednesday, 30th June at Federal Palace Hotel, Lagos
R-L: Olawale Jimoh, Marketing Manager, Kia Nigeria; Jelani Aliyu, Director General, National Automotive Developmen­t and Design Council during the tour of Kia’s stand at the Lagos Auto Fair on Wednesday, 30th June at Federal Palace Hotel, Lagos

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