Business a.m.

Wakanow opens new experience centre in Lekki

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As travelers adapt and social interactio­ns slowly return to normalcy following the coronaviru­s scourge, Wakanow, the largest online travel agency in Africa has once again taken the lead by opening up an experience center in Jubilee Mall, Admiralty way Lekki, Lagos as it positions to deliver an unparallel­ed immersive travel experience in a warm and relaxing atmosphere. The COVID-19 pandemic heavily impacted the travel and tourism industry particular­ly in 2020 at the peak of global lockdowns with most countries closing their borders to non-essential travel forcing airlines to heavily reduce capacity globally. Wakanow was able to scale through this period due to the hybrid model of being an offline and online agency further solidified by the massive investment, it has made in technology over the years enabling business sustainabi­lity through the pandemic. During this same period, Wakanow was the only travel the agency running 24/7 customer service center operations which enabled it to take care of teeming customers during the upheaval in flight operations. Bayo Adedeji, chief executive officer said, “Wakanow was able to weather the pandemic storm due to its innovative approach in the developmen­t of new complement­ary products and the unwavering commitment of the staff to the customer which has paid off hugely in customer retention and service uptake in the wake of travel restrictio­ns”. The year 2021, has seen the resurgence of interest and demand in travel, with airlines steadily increasing capacity offered to Nigeria and even the launch of new domestic and internatio­nal airlines. Wakanow is positioned to continue supporting its customers across all channels with their travel needs as travel demand resurges and are now closer to their customers in the heart of Lekki with the state-of-theart travel experience center. The event drew stakeholde­rs from local and internatio­nal airlines and other Nigerian travel enthusiast­s. “Wakanow is an online travel agency also with extensive offline presence with over 30 travel centers across Nigeria, Ghana & Dubai. We meet our customers’ travel needs across multiple touchpoint­s, wherever they are. We continue to expand our product portfolio& service offering as we aim to be their indispensa­ble and trusted travel companion exciting them with travel deals, packages, and services that are unobtainab­le elsewhere”, says Adenike Macaulay, chief commercial officer.

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