Microsoft unveils technology solution to boost African businesses

American multinational technology company, Microsoft has intensified commitment towards improving digitalisation in Africa and the Middle-east by providing cost-effective technology solutions for Small and Mediumsized Businesses (SMSBs) via Dynamics 365 Business Central,a cloud-based business management solution to be established in Nigeria, Kenya, Tunisia, Morocco, Algeria, and Lebanon.

Dwelling on the benefits of the solution during a recent webinar organised by the company, Maher AlKhaiyat, Regional Business Applications Director, Microsoft Middle East and Africa (MEA) Emerging Markets, explained that Dynamics 365 Business Central helps small and medium-sized businesses connect their financials, sales, service, and operations to streamline business processes and improve customer interactions.

Al-Khaiyat further averred that using Dynamics 365 Business Central would help boost efficiency through automated tasks and workflows, all from within familiar office tools like Outlook, Word, and Excel.

“By putting flexibility at the core of the business, Dynamics 365 Business Central enables businesses to start quickly, grow at their own pace, and adapt in real time, making it the ideal solution for SMBs,” he added.

Citing recent statistics which show that SMBs accounted for over 90 per cent of all businesses in Kenya, Nigeria, Tunisia, Morocco, Algeria, and Lebanon, he noted that SMBs across these markets will be empowered to accelerate the digital transformation of their business processes using Microsoft’s innovative all-in-one solution.

“SMBs could bring people, processes, and data together to manage their business endto-end, instead of juggling standalone systems that disrupt business flow. With previously disconnected systems now brought together, tasks like connecting workflows across sales and accounting to automatically track cash flow are made effortless,” he said.