HR Insights

Jennifer Oyelade is an International Recruitment Business Leader, EMEA Talent Acquisition Director, Employability Specialist and author. She is a member of the Institute of Recruitment Professionals (MIRP - UK) and an Organisational Change Advocate with an extensive career spanning across Europe, Middle East, North America and sub-Saharan Africa. To contact her, please visit www. jenniferoyelade.com or email hello@jenniferoyelade.com

IN THE WORLD OF ECO NOMIC and consumer trends, marketing and public relations professionals will tell you the vital role they play in the awareness, visibility, and reputation of a brand. Every move they make determines the positive or negative outlook of the consumer, which ultimately determines the generation of revenue. In English, they are responsible for the spotlight that we shine on leading companies today. It involves a lot of strategy and complexity to get into the heads of their customers and target market and turn them from passive customers to active consumers.

Why am I writing about this with so much technicality? Because branding is all around us. Everywhere we go, we see something that triggers a memory that we associate with a product or service. Nike’s