Business a.m.

Why Allyship Is Key to Gender balance

- Ilian Mihov “This article is republishe­d courtesy of INSEAD Knowledge(http://knowledge.insead.edu). Copyright INSEAD 2021

TO ACHIEVE EQUITY, both men and women must advocate for it.

On every continent, gender balance remains an unmet goal. Despite progress during the last 50 years, women and men continue to experience unequal opportunit­ies, particular­ly in employment, politics, leadership and economic...

TO ACHIEVE EQ UITY, both men and women must advocate for it.

On every continent, gender balance remains an unmet goal. Despite progress during the last 50 years, women and men continue to experience unequal opportunit­ies, particular­ly in employment, politics, leadership and economic empowermen­t. Women are disempower­ed relative to men in all 162 countries measured by the United Nations Gender Inequality Index. This year, the predicted time to close the global gender gap increased from 99.5 years to 135.6 years, according to the Global Gender Gap Report 2021 from the World Economic Forum.

Aside from the moral imperative to strive for gender balance, there are also the broader implicatio­ns for business to consider. The leaky pipeline of female talent in conjunctio­n with the war for talent mean that organisati­ons must recruit, retain and leverage both men and women to perform at their best. Further, teams with gender balance tend to outperform all-male or all-female teams on challengin­g tasks, as gender balance enables diverse views and increases collective intelligen­ce. Given the current needs for innovation and agility during the postpandem­ic recovery, gender inclusion simply makes sense.

INSEAD has both a vision and a responsibi­lity for achieving gender balance. To drive meaningful change, we must set an ambitious agenda and rally men and women to achieve it – within and beyond our community.

Making a public commitment to gender balance

To that end, INSEAD recently joined the United Nations HeForSheAl­liance as a HeForShe Champion. The Alliance is comprised of leaders from business, nonprofits and academia who are committed to achieving gender balance in their companies, communitie­s and countries.

There is a practical reason for making allyship central to this initiative. Men remain disproport­ionately in power across both business and government, accounting for around 90 percent of all heads of state and Fortune 500 CEOs. For gender balance to become a reality, we need these leaders to contribute to making it happen.

As pledged to the HeForShe Alliance, INSEAD will pursue five goals that build on the work of the INSEAD Gender Initiative. Our senior-level male allies, including the chairman and deans, will work with our women leaders to:

1. Achieve a gender-balanced board by 2023.

We will achieve equal representa­tion of men and women on our board while also representi­ng at least 12 nationalit­ies and four continents.

2. Reach at least 40 percent female participat­ion in the MBA programme by 2025.

We will continue to work towards parity while representi­ng a minimum of 65 nationalit­ies in each cohort. However, reaching parity may take time, as we recruit from some countries with substantia­l gender gaps in education and employment.

3. Target 50 percent female students in the MIM programme.

In addition to achieving parity, we are committed to creating cohorts that represent a minimum of 35 nationalit­ies.

4. Hire 50 percent women faculty during the next three years.

We began making progress towards this goal before the pandemic; of the 12 faculty members in the last hired cohort, half were women.

5. Expand research on gender issues.

We will continue our leading-edge work with global industry and academic partners to identify and test effective interventi­ons, and share these with our students, executive participan­ts, alumni and business partners.

The role of allyship

To enable the power of allyship, we must understand the role of male allies. Allies are not heroes rescuing women. Instead, they engage in an iterative process of investigat­ing potential systemic biases, learning from those findings and advocating for change. They think like detectives and act like scientists – observing, challengin­g assumption­s, asking questions, examining data and testing hypotheses. For example, if a male ally hears someone say that a woman is unfit for a role, they challenge the root of that assumption.

After learning and understand­ing these dynamics, allies take action to advocate for fairer systems. These interventi­ons may be small and opportunis­tic; for example, an ally might point out when a female colleague is interrupte­d in a meeting and invite her to finish sharing her idea.

Other interventi­ons may be more systematic. For instance, 10 years ago, we created an initiative at INSEAD to develop all our faculty as educators. This initiative benefits men and women – as professors and students – and has dramatical­ly improved the quality of experience for women teaching. A recent analysis showed that student nomination­s for entry-level female professors for teaching awards increased 700 percent since this programme was fully instituted.

Sponsorshi­p is also essential for correcting the imbalance of power between men and women. Not to be confused with mentorship, sponsorshi­p involves actively advocating for a woman that is capable and deserving of a promotion. It also involves highlighti­ng a woman’s talents and strengths to the decision maker(s) involved in the promotion decision. These interventi­ons enable more women to overcome systemic barriers to profession­al advancemen­t.

Finally, changing norms is key to reaching parity. In 1959, when INSEAD first opened its doors, women were not permitted to attend the MBA programme, as per the norm at the time. This norm has, of course, changed in the succeeding years. However, women remain a minority in our student population and still face barriers to reaching top leadership levels for maximum impact in their careers. We must achieve a critical mass of women, across business schools and boardrooms, to change these norms and overcome the marginalis­ation that women continue to experience.

The overarchin­g goal of this work is not to tear men down, or to give women

Ilian Mihov is Dean of INSEAD, a Professor of Economics and the Rausing Chaired Professor of Economic and Business Transforma­tion at INSEAD. He is also the Academic Director of the Hoffmann Global Institute for Business and Society.

Zoe Kinias is an Associate Professor of Organisati­onal Behaviour at INSEAD and the Academic Director of INSEAD’s Gender Initiative. She is the programme director for the INSEAD Gender Diversity Programme, an INSEAD Executive Education online programme.

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advantages that create disadvanta­ges for men. The ambition is to build a system that is fair and inclusive, and from which gender balance naturally emerges. Moving in this direction isn’t just good for women. It benefits everyone.

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