Business a.m.

Egbin Power appoints Bounour CEO to drive ongoing transforma­tion

- Innocent Obasi Olivia Nnorom

THE MANAGEMENT OF DANGOTE CEMENT PLC has disclosed that the expected 100 winners of the N5 million starprize in its ongoing Bag of Goodies National Consumer Promo, Season 3 would be offered the opportunit­y to be signed on as its cement distributo­rs if they so wish.

The move is to ensure the winners invest the money profitably and become business owners, the company said at the presentati­on of N20 million cash to three star-prize winners and five other N1 million winners in Ilorin, Kwara State capital, last week.

While welcoming the winners and guests to the presentati­on ceremony, Tunde Mabogunje, Dangote Cement’s regional sales director for South-West, said the economic situation in the country informed the decision to ensure that winning cus

THE BOARD OF EGBIN POWER PLC, a Sahara Power Group company, has announced the appointmen­t of Mokhtar Bounour as chief executive officer of the company.

Bounour’s appointmen­t is expected to accelerate Egbin’s ongoing transforma­tion and propel its energy mix transition towards enhanced environmen­tal sustainabi­lity, the board said.

Kola Adesina, group managing director, Sahara Power Group, said Bounour would also lead plant optimisati­on strategies and spearhead the company’s Emissions Reduction and Resource Efficiency targets.

Prior to the appointmen­t, Egbin’s recent investment in overhauls, technology and human capital has tomers judiciousl­y apply their prize money while the promo lasts.

Mabogunje stated that the promotion was specifical­ly designed to alleviate poverty among the customers given the global biting economic reality, noting that Aliko Dangote, chairman of Dangote Cement, is a compassion­ate person who cherishes wealth distributi­on.

He urged the customers to continue to patronize Dangote Cement so as to widen their chances of winning, pointing out that those who won N5 million never expected they could win so much money and that no matter how bad the nation’s economy is, the star prize of N5 million would go a long way in easing the economic yielded three times the generation threshold of about 300 MW when it was acquired in 2013 to almost 1,000 MW. The company has also achieved 670,000kg of CO2 emission eliminated by reducing fossil energy consumptio­n, 14.1 percent reduction in energy intensity of electrical energy, and over 1,000 trees planted to safeguard the environmen­t.

According to Adesina, Egbin is banking on the new chief executive officer to expand its capacity up to its 1,320 MW installed capacity, using a mix of alternativ­e clean energy sources. Egbin’s clean energy commitment manifests in several decarbonis­ing projects, including enabling its employees to contribute to carbon-emission reduction through daily commuting on the company’s electric buggies, bicycles and scooters, leaving employees healthier and the environmen­t cleaner. tension in homes.

The Dangote Cement boss stated that the company has put in extra effort to ensure that all variety of the cement brand are available in the market so that no category of its customers is denied participat­ion in the promo on account of lack of any brand in the market.

Kayode Akin-Bamidele, head of route to market, Dangote Cement, explained that the process involved in winning prizes in the promo was specifical­ly designed to guarantee winning without the customers going through any lucky dip or a draw.

Speaking further on the distributo­rship opportunit­y, Akin-Bamidele

ADECADE AGO, THE INFLUENCER MAR KETING ARENA WAS LIMITED only to celebritie­s and a few dedicated bloggers. Now, it seems like we’ve seen social media influencer­s rise, saturate the market even to alarming possibly fraudulent proportion­s.

Influencer marketing is a strategy where a brand partners with a person who has a large social media following and a built-in audience that fits the brand’s target demographi­c. The status of these influencer­s depends on their total influence. An influencer may be limited to a single social media platform or have a presence across several different channels which definitely increases the influencer’s status and value.

The crucial factor in the influencer equation is that the individual must have first acquired influence or earned the trust of a particular kind of audience grouping that will be beneficial to the brand which the brand in turn seeks to use in building the equity, value or image of their brand.

At a fundamenta­l level, influencer marketing is a type of social media marketing that uses endorsemen­ts and product mentions from influencer­s – individual­s who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencer­s have built up with their following, and recommenda­tions from them serve as a form of social proof to your brand’s potential customers that the brand will deliver on its promise to the customers/audience.

According to Hubspot Influencer marketing is the process of engaging leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already cultivate, market or engage with your ideal audience across different channels. Collaborat­ing with them allows you the room to expand your reach across your buyer personas by reaching out to these same people that they have cultivated and are actively engaging with.

Influencer marketing has become a very successful marketing strategy because of its word-of-mouth and social proof approach to marketing. Customers over time have come to said it was a deliberate plan to help the winners invest their prize money to generate more money.

“The situation in the country is seen by the Dangote Cement management as demanding that the company serves as business advisor to its teeming customers to generate wealth. “That is why we say, once you win N5 million, come and become our distributo­r, it’s more money for you because as you know, Dangote Cement is the in-thing in the industry and that is how you can generate wealth for yourself and make more money,” he said.

Henry Ozobialu, Kwara State zonal coordinato­r, National Lottery Regulatory Commission, said the Commission was satisfied with the clean and transparen­t process adopted by Dangote Cement in running the promo.

Ozobialu, who was represente­d by Bala Ojile, public affairs manager, said the presence of the Commission at the prize presentati­on ceremony was an attestatio­n to the genuinenes­s of the consumer promo.

Some of the winners explained that they initially doubted the genuinenes­s of the promo until they saw people winning and receiving their prizes. They thanked the management of Dangote Cement for the good gesture.

Dangote Cement had in July unveiled ‘Spell Dangote and become Millionair­es’ in the season 3 of its Bag of Goodies National Consumer promo.

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