Nige­rian startup, Fes­tivilia launches a plat­form to en­hance film dis­tri­bu­tion

Business a.m. - - TECHNOLOGY & INNOVATION -

FES­TIVILIA, A NIGE­RIAN STARTUP, has launched a plat­form to help with the dis­tri­bu­tion and sub­mis­sion of films for film­mak­ers. This is a move geared to­wards elim­i­nat­ing the high cost and lin­ger­ing time con­sump­tion associated with the sub­mis­sion of films.

Fes­tivilia is a one of a kind plat­form for film­mak­ers in Nige­ria and all over the world to help with the dis­tri­bu­tion and sub­mis­sion of films. The plat­form al­lows film­mak­ers get into over 500 film fes­ti­vals by sim­ply fill­ing a sub­mis­sion form, the Nige­rian startup said.

Ac­cord­ing to Tobi Ogun­wande, film­maker and co- founder, Fes­tivilia, the idea for Fes­tivilia was borne out the frus­tra­tion of hav­ing to “comb through nu­mer­ous film fes­ti­val rules and reg­u­la­tions from other sub­mis­sion plat­forms avail­able” be­fore de­cid­ing which is a per­fect fit for his film.

“Fes­tivilia was born to help other film­mak­ers spend less time scout­ing and sub­mit­ting to film fes­ti­vals and fo­cus on cre­at­ing more amaz­ing films,” he said.

Head­quar­tered in Lagos, the plat­form was ini­tially launched last year in Beta and only launched full op­er­a­tions a month ago. So far, it has suc­cess­fully on-boarded over 550 cu­rated film fes­ti­vals, with over 300 film fes­ti­val ac­cep­tances and over 70 wins at var­i­ous film fes­ti­vals world­wide. The plat­form also boasts of a 70 per­cent ac­cep­tance rate.

He said Fes­tivilia cov­ers fes­ti­vals both from ma­jor sub­mis­sion plat­forms like Film­free­way, Withoutabo­x, and Short­filmde­pot, as well as the grow­ing num­ber of fes­ti­vals that re­quest di­rect sub­mis­sion.

“All that is re­quired is for a film­maker to fill a uni­ver­sal sub­mis­sion form and have his or her film au­to­mat­i­cally sub­mit­ted into a cu­rated list of film fes­ti­vals that matches said film in Fes­tivilia’s data­base.”

This saves film­mak­ers from blind sub­mis­sions, con­se­quently in­creas­ing their chances of se­lec­tion and sav­ing them time and money. And if sub­mis­sions are closed as at the time a film­maker sends in a film, the sys­tem still saves and au­to­mat­i­cally submits the film once calls are open for sub­mis­sion to fes­ti­vals that the sys­tem al­ready marked as a pos­si­ble match for the said film, he said.

Fes­tivilia op­er­ates a freemium/ ba­sic model sub­scrip­tion ser­vice, but also of­fers paid plans for film­mak­ers who want to get the best of its ser­vices. Its freemium plan is for one short movie a year with sub­mis­sion re­stricted to five film fes­ti­vals.

While its paid stan­dard and pre- mium plans cost $9.99 and $19.99 a year re­spec­tively with each of­fer­ing sub­mis­sions to 25 and 60 film fes­ti­vals around the world.

The plat­form makes its earn­ings off per­cent­age cuts taken from dis­tri­bu­tion deals made on be­half of film­mak­ers. “Right now, we are fo­cused on mak­ing sure film­mak­ers get the best of value from their con­tent, both mone­tary dis­tri­bu­tion deals and so­cial fes­ti­val dis­tri­bu­tion,” said Ogun­wande.

Fes­tivilia was born to help other film­mak­ers spend less time scout­ing and sub­mit­ting to film fes­ti­vals and fo­cus on cre­at­ing more amaz­ing films

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