Coca-Cola commits N4bn on initiative to reduce Nigeria’s annual mother, infant mortality figures
COCACOLA HAS COMMITTED the sum of $10.8 million (about N4 billion) to the Safe Birth Initiative (SBI), a Corporate Social Responsibility initiative aimed at reducing the high prevalence of mother, new baby mortality rate which currently stand at 53,000 and 240,000 per annum respectively.
The initiative, which was launched in Abuja on Friday, will enable Coca-Cola, in partnership with Medshare and the Federal Ministry of Health to procure and deliver vital maternal and neonatal medical equipment, kits and supplies to 15 major public hospitals across the country.
Peter Njonjo, president of CocaCola West Africa Business Unit, said the initiative to be executed between 2018 and 2020 will also enable training of biomedical engineers and technicians on equipment maintenance and repairs as well as training the end-users to ensure effectiveness and maximum uptime of the equipment and working with Medshare – an international non-governmental organization based in the United States of America – and the trained technicians to repair and reactivate the large stock of abandoned medical equipment wasting away in many public hospitals.
National Hospital, Abuja, the first beneficiary of the initiative, on Friday, received the equipment in the pilot project.
Also speaking at the launch, Isaac Adewole, professor and minister of health, commended Coca-Cola for the SBI, saying it is a laudable project.