FINCA Mfb’s cus­tomer ex­pe­ri­ence de­liv­ers value to clients, com­mu­ni­ties in Imo

Business a.m. - - NIGERIA FRONTIER MARKETS - Ben Eguzozie, in Port Harcourt

FINCA MI CROFINANCE Bank Nige­ria, a part of FINCA Im­pact Fi­nance’s global net­work, last week un­der­took a week­long ‘cus­tomer ex­pe­ri­ence,’ known as CX Week, a so­cial re­spon­si­bil­ity pro­gramme at some ar­eas in the east­ern heart­land state cap­i­tal.

To par­tic­i­pate in the CX Week, FINCA Mi­cro­fi­nance Bank do­nated funds to the Tim­ber & Al­lied In­dus­trial Mar­ket As­so­ci­a­tion to fund road main­te­nance, which will en­able the en­trepreket. neurs, busi­ness own­ers and buy­ers easy ac­cess to the mar­ket to carry out their busi­ness ac­tiv­ity.

Ad­di­tion­ally, the bank car­ried out a san­i­ta­tion ex­er­cise at the pop­u­lar World Bank Mar­ket Ow­erri, to im­prove con­di­tions for the traders and shop­pers in the ur­ban area mar­ket.

mar­ket is 95 per cent a gro­cery mar­ket, but of­ten messed up with rot­ten and spoiled fruits and veg­eta­bles, hence the need for its clean­li­ness to boost shop­per con­fi­dence and keep the traders healthy.

An­dre La­lu­mière, chief ex­ec­u­tive of­fi­cer of FINCA said the mi­cro­fi­nance in­sti­tu­tion “em­pow­ers, en­gages and en­er­gizes its em­ploy­ees to de­liver ex­cep­tional cus­tomer ex­pe­ri­ence.”

He said, “be­sides be­ing in the busi­ness of of­fer­ing in­no­va­tive and im­pact­ful fi­nan­cial ser­vices, FINCA is in the busi­ness of build­ing long stand­ing re­la­tion­ships and cre­at­ing brighter fu­tures for our cus­tomers, em­ploy­ees and in the com­mu­ni­ties where we live and work.”

The chief fi­nance of­fi­cer of FINCA MfB to­gether with the man­age­ment team of Den­nis Opara, Azeez Ibra­heem, and An­thony Nwosu and a host of all heads of de­part­ment and staff from all the branches of FINCA in Imo State car­ried out the clean-up ex­er­cise at the mar- The mar­ket had swamps in some ar­eas which makes it to pro­duce reg­u­lar pu­trid smell. The FINCA team made sure the swamps were evac­u­ated and made ac­ces­si­ble by the traders to dis­play their wares.

Ev­ery Oc­to­ber, FINCA Mi­cro­fi­nance Bank par­tic­i­pates in CX Week, a global ini­tia­tive to rec­og­nize the im­por­tance of cus­tomer ex­pe­ri­ence (CX) to the suc­cess of cus­tomer-cen­tric or­ga­ni­za­tions. FINCA uses the CX Week to im­ple­ment ad­vo­cacy pro­grams and ini­tia­tives to rec­og­nize and bet­ter serve both its in­ter­nal and ex­ter­nal clients.

In 2018, the global theme for the CX Week is: “Ex­celThe lence Hap­pens Here.” The Mfb CEO, La­lu­mière said the theme aligns closely with the work of FINCA, which is to im­prove liv­ing con­di­tions in the com­mu­ni­ties where the bank op­er­ates.

He said the World Bank Mar­ket, Ow­erri, was se­lected be­cause it is home to many FINCA MfB clients who he said, re­quire clean and san­i­tary con­di­tions to ef­fec­tively op­er­ate their busi­nesses.

He said the bank de­cided to clean the mar­ket be­cause of the close re­la­tion­ship it has with traders and the mar­ket’s ex­ec­u­tives. After the ex­er­cise, chair­man of the Mar­ket, Obed thanked FINCA MfB for se­lect­ing the mar­ket for the ex­er­cise.

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