Star Lager keys into Lagos culture with ‘Aro Meta’ statue
…kicks off One Lagos Fiesta
One Lagos Fiesta, proudly sponsored by Star Lager, has been monumental with the brand celebrating the state’s culture and heritage. The Lagos Countdown, now One Lagos Fiesta, began on December 24 at five designated locations around the state and will end in the wee hours of December 31.
The eight-day event which witnessed amazing performances from Olamide, Wizkid, Davido, Pasuma, Sunny Ade, Mr Real and a host of others, will also usher in the new year.
Speaking about Star’s support of the event, Emmanuel Oriakhi, marketing director, NB Plc, said, “Star Lager is committed to providing the best entertainment offering to consumers as we continue our support of One Lagos Fiesta. We take pride in this partnership and our goal is to continually upgrade experiences for our consumers as we promise bigger and better experiences in the future.”
The star of the fiesta
It was not just a star- studded event with A-list artistes performing their biggest hits. One outstanding thing was the massive 58-feet tall Aro Meta statue with a Star LED screen base. While 58 feet is a lot, until you see it, you would not understand the beauty of the structure.
The most astounding thing is that Star Lager built these statues entirely out of Star crates; over 3,000 of them! This remarkable work of art has automatically become the most photographed artistry at the event, featuring countless attendees.
Why the three Lagos white cap chiefs (Aro Meta)?
Aro Meta popularly called the “three wise men” is an art deco statue of three Lagos white cap chiefs and it is the most iconic symbol of welcome, honour and hospitality in Lagos.
Tapping into the traditional Lagos lifestyle, the Aro Meta connects to brand’s core message of bringing people together to enjoy the brighter life. Star is the premium beer brand that welcomed Lagos into the brewing and enjoyment world when it was introduced into the Nigerian market on June 2, 1949 as the first indigenouslybrewed beer in a market that was dominated by imported brands.
“Star Lager has always been a proud supporter of the iconic Lagos heritage and this year we have something special planned and we can’t wait to unveil it,” said Sarah Agha, portfolio manager, National Premium Brands, NB Plc.
What else to expect?
480 hours of fun and entertainment at the five key select locations for eight days and people can celebrate the holiday season at any of the select locations: Agege Stadium, Ikorodu Town Hall, Badagry, Epe, Marina and Eko Atlantic.
Other fun activities include games arena, Live EPL match viewing, and the Star Happy Hour.
The 8- day celebration is one of the ways Nigeria’s commercial capital and Africa’s Mega City, Lagos, brings all of the past year into one rousing celebration.