STAR, Oracle Agency leave spectacle at Eko Atlantic days after New Year’s crossover

Days after Lagosians have crossed over to the New Year, residents are still living with the euphoria of a week-long monumental ‘One Lagos Fiesta’ powered by Star Lager, premium beer brand, from the stable of Nigerian Breweries.

With the event, Star and Oracle Experience Limited, its experiential agency, provided great atmosphere for fun seekers, especially with the building of 60ft “Aro Meta” statue, which some people also refer to as ‘three wise men’ made out of over 10,000 crates of the lager and reminds Lagosians of their roots.

Speaking on how the promoters of the brand came about the creative structure of the ‘three wise men’, Felix King, chief executive officer, Oracle Experience Limited, said what Oracle Experience Limited has done was to bring life into the age long belief of three wise men that stand for ‘Welcome to Lagos’ as seen in some towns and cities.

“The structure of the three wise men, ‘aaro meta’ or any name one chooses to call it, is as old as the memory of current generation of Lagosians. It stands for many positive things and it is synonymous with the commercial city of Lagos. With this activation, we are actually welcoming Lagosians into the festive period and into the New Year. Last year, it was Eyo, another cultural figure that can be easily identified with Lagos but this year it is a 60 feet high statue of ‘aaro meta’ to attract equal traffics and celebrate the people and their heritage,”

Speaking on how long the structure would remain at the Lagos Atlantic where it was erected, King disclosed that as happened last year with Eyo when Lagos State government implored his company to leave it for a while, the three wise men will also remain at the location for at least one month, in line with the recent discussion Oracle had with the state government.

“This year again, we wish to leave it for at least a month before pulling it down. It is the belief of all stakeholders that it will go a long way in connecting with Lagos as well as connecting Lagosians with the Star brand,” King added.

Also speaking on the concept, Abayomi Abidakun, senior brand manager, Nigerian Breweries, expressed his satisfaction for the joy and excitement the event has given to Lagos residents.

“You can see that Nigerians are excited about it. Our mission was to use the activation to reignite the Lagos culture. The structure erected gulped over 10,000 crates of Star and what you are seeing is synonymous with Lagos. It means many things to Lagosians; some call it ‘the three wise men’, and some call it ‘aaro meta’. To us, whichever way one refers to it, the major thing is that it resonates with the Lagos status of excellence and reminds Lagosians of their roots. Star keys into this because like the figurative three wise men, the brand has been around in Lagos before independent and after independent and it will continue to share good time with the city as the commercial hub of the nation,”

Sponsored by STAR, the annual event is known to be the official New Year countdown event in Lagos State and the biggest in Africa. Music Lovers, tourism lovers and beer lovers all gathered at the Eko Atlantic, Ikeja, Badagry, Ikorodu and Epe from December 24, 2018 to January 1, 2019 to celebrate a very exciting year. Star Lager’s presence was felt in all five locations as they were all fully equipped with entertainment; ice cold Star Lager Beer and delicious canapes. In addition to the refreshments, Lagosians also had access to a variety of Star themed games as well as raffle draws and giveaways to end each night.

The beer brand also ran a promo tagged #YoutoocanShine where 30 lucky winners won N50,000 each by creating 30 - 60 seconds videos singing any song with the videos with the highest number of likes winning the cash prizes.