Nigeria to host Big Brother Naija as show returns for 4th season

…Bet9ja announced as new headline sponsor

Africa’s popular reality TV show, Big Brother Naija, is set to return for a fourth season with the producers of the show also revealing that the Big Brother House will be in Nigeria. Auditions for the show will hold on the 1st and 2nd of February 2018 in eight locations across Nigeria, an increase from previous editions.

In addition, Nigeria’s number one betting website, Bet9ja, has been announced as headline sponsors of this new season.

The reality TV show which follows the format of the international Big Brother franchise is known to bring excitement and entertainment to fans and viewers across the continent as it houses strangers over a period of three months who contest against each other in a battle of wits for the ultimate prize.

Speaking on the new season, John Ugbe, Chief Executive Officer, Multichoice Nigeria, said: “This fourth season promises to be even bigger than previous editions and underscores MultiChoice’s position as the biggest investor and driver of entertainment content on the continent”.

Since its maiden edition in 2006, the Big Brother Naija reality TV show has produced some of the country’s biggest pop cul- ture influencers and celebrities including Ebuka Obi-uchendu, Gideon Okeke, Katung Aduwak, Bisola Aiyeola, Efe Ejeba and Uriel Oputa and mostly recently Miracle Ikechukwu, Tobi Bakre and Cynthia “Cee-c” Nwadiora.

The show involves a group of strangers sharing a camera-filled house for 12 or more weeks while participating in physical and mental challenges.

Speaking at the press conference to announce the new season, Ayo ojuroye, Chief Executive Officer, Bet9ja said: “As the leading gaming company in Nigeria, we believe in changing lives. This singular attrib- ute coupled with the zeal and passion attributed to the Big Brother Naija platform aligns with Bet9ja’s core values and we are honoured by the opportunity to headline this year’s edition. Bet9ja will continue to support programmes that will connect more young Nigerians to their dreams”.

Nigerian lawyer, media personality, fashion influencer, Ebuka Obi Uchendu will also host this year’s edition of Big Brother Naija.

According to the organisers, specific locations and times for the auditions in February will be announced subsequently.