Business Day (Nigeria)

India to assist Nigeria with $100m credit line to develop broadband

- INNOCENT ODOH, Abuja

India has indicated interest to provide Nigeria with $100 million credit line to develop Nigeria’s broadband to boost connectivi­ty in Nigeria’s rural areas. Indication­s to this developmen­t emerged on Thursday during the Celebratio­n of the Indian Technical and Economic Cooperatio­n ( ITEC) Day 2019 at the Indian High Commission in Abuja, which was attended by nearly 250 ITEC alumni, Indian community and Nigerian friends of India.

The High Commission­er of India to Nigeria, Shri Abhay Thakur in his remarks said that the assistance to Nigeria is to strengthen the bilateral relations between both countries in the spirit of the South South cooperatio­n, adding that ITEC is a flagship capacity building programme, which has trained more than 5,000 participan­ts every year under the banner of India- Africa Foreign cooperatio­n.

“We have experience in the area of broadband network and reaching the masses of India. We have a whole range of IT programmes and projects particular­ly in the last five years and we think we can mean- ingfully assist Nigeria on the developmen­t of ICT and in the field of rural broadband network”, the envoy said.

He added that India has become a giant in the field of IT and also a research and developmen­t hub in the world, an experience he said his country is ready to share with Nigeria.

In telecommun­ication, broadband is a wide bandwidth data transmissi­on, which transports multiple signals and traffic types, which allows for fast internet connection.

Responding, Nigeria’s Minister for Communicat­ions of Nigeria, Adebayo Shittu praised the capacity building efforts of the Indian Government through fully funded training programmes, as well as Government of India’s readiness to support Nigeria in It-related projects such as the rural broad band connectivi­ty network.

He lamented that India, which was at the same level with Nigeria about fifty year ago, has surpassed Nigeria in the area of industrial­ization and developmen­t particular­ly in the area of ICT but urged India to continue to give Nigeria the required assistance. He however, noted that modalities are being out in place to secure the credit line facility to Ni- geria adding the country has a lot to learn from the strides that India is making.

High Commission­er of India later called on Nigeria, Benin, Cameroon and Chad to fully utilize the ITEC slots they have been given so that the same can be increased next year.

Two ITEC alumni, who have benefited from the ITEC Programme- Dorothy Esiri, Deputy Director, Centre for Management Developmen­t, Abuja and Ibrahim Umar Shelleng, Assistant Chief Technical Officer, Defence Industries Corporatio­n of Nigeria, Kaduna, shared their experience­s of the ITEC programmes they had attended in India.

They praised Government of India for the opportunit­y and reiterated how their experience­s helped the organizati­ons with which they are working.

Minister for Communicat­ions and the High Commission­er of India used the occasion to present the book, ‘EXAM WARRIORS’, written by Prime Minister of India, to the audience.

The event also had a cultural segment with dance performanc­es by a dance group from the Indian Cultural Associatio­n in Abuja and a Nigerian dance group from Kano.

Capri- Sonne, the favourite fruit drink of children in Nigeria, has launched a new national consumer promo tagged the “Beach Ball Promo”. The promo, which includes a free Beach Ball in every carton of Capri-sonne, is expected to create more fun moments for kids by ensuring a stimulatin­g unboxing moment and encouragin­g them to play some more.

The “Beach Ball Promo” will offer children across Nigeria one more reason to enjoy their favourite fruit drink, as nothing speaks to a child’s playfulnes­s like a bouncing beach ball which can be used in all sorts of exciting games.

For a brand universall­y associated with creating fun moments for children, the Capri-sonne “Beach Ball Promo” will seek to enhance brand affinity and product consumptio­n through activities that encourage active play for kids whilst having a taste of fun.

The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be simultaneo­usly driven through advertisem­ents on billboards, engagement­s on digital platforms, point of sales outlets and experienti­al consumer engagement platforms in various cities to connect with consumers.

According to the Deepanjan Roy, the Managing Director of Chi Limited, the Capri- Sonne “Beach Ball Promo” is another unique platform to reward fun loving consumers across Nigeria.

“The Capri-sonne Beach Ball Promo is an opportunit­y to gift more fun moments to millions of children, and reward them as they relish the delicious taste of fun and excitement in every carton of their favourite drink purchased within the promo period,” he stated.

The Beach Balls can be found in all 200ml x 40 Capri-sonne cartons, and are available in stores nationwide while stocks last.

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