Meet Joy Echipue, entrepreneur driving Nigeria’s digital media
Joy Echipue is the founder of U-rock Media, a start-up digital media platform that allows customers view, read and listen to any radio station of their choice through their mobile platforms.
Joy, who is also the author of ‘Discover Your Unique Self’, was inspired to establish U-rock Media when she identified an opportunity in the digital media space in Nigeria.
“At U-rock Media, we are committed to providing our audience all over the world with a platform where they can read quality magazine monthly (U-rock Magazine), listen to radio stations of their choice and watch their favourite TV stations around the world,” Echipue says.
“We have made it easy on our platform for people all over the world to locate and access radio and TV stations of their choice using our mobile app available both of Google Play Store and Apple Store,” she says.
“With U-rock Media Mobile App, people can access hundreds
of radio and TV stations around the world and also read our per- sonal development/lifestyle magazine,” the entrepreneur explains.
The Mass Communication graduate says she was attracted to the $6.4 billion industry after reading a report by Pricewaterhousecoopers (PWC) on the opportunity in the country’s media and entertainment industry. The report she read also showed that the industry was expected to grow at a compound annual rate of 12.2 percent.
To tap from the opportunity, she established her business in 2018. “As a company, we are positioning ourselves to tap into these opportunities. We want to be big in media and entertainment,” the young entrepreneur says.
Since establishing starting, the business has grown so well that the magazine now has a print edition.
“We started last year and we have grown so fast. We started with printed edition, now we are mobile. To read the magazine, you have to download u-rock mobile app to read both the old and new edition.”
She says that the goal of the business is to give its customers access to quality entertainment, information and education through the provision of a global content.
Speaking about the U- rock Magazine, an arm of the business, the presenter and producer of a radio show in Dublin, Ireland, says that the magazine content is for all seasons and it helps to validate excellence and promotes hard work.
“U-rock magazine is passionate about a lot of things such as youth preneurship, recipe for great success, career guidance, book reviews, latest happenings in the fashion world, events, how to stay healthy and kid zone, among others,” she explains.
She notes that the business is starting a radio live show every Tuesday from 8am-9pm on URock Radio where people can call in and also stand a chance to win quality gifts weekly.
Currently, the radio station has a Star Lounge with Kehinde Ajose every Tuesday by 11am-12 noon and Wisdom for Single and Married with Samuel Olagbenjo, among others.
She urges the audience to download the U-rock mobile app on Google play store and Apple store.