How Kweek Social uses digital marketing skills to empower SMES
Driven by the need to put Nigerian small business on a global scale, an innovative start-up company aimed to fill the export service gap in the society has been launched into the Nigerian SME market.
The startup company known as Kweek Social is part of a group which includes Kweek Prints and Kweek Loans.
George Omoraro, founder and CEO of The Rage Group and Kweek, explained to Businessday that the company was aimed to assist small businesses in every way possible, adding that they were out to provide small businesses with a pocket-friendly marketing budget they needed via social media.
Omoraro is of the view that marketing should not come at a cumbersome cost to entrepreneurs which is why, with as little as N28,500 (amidst other packages), entrepreneurs that want to leverage the biggest marketplace in the world and convert their platforms to cash cows can leverage the services offered by Kweek Social.
“The seamless process of delivery from Kweek Social is commendable. The company promises to deliver the desired content in seven days and if the subscribed plan allows, they would place the content to reach the target audience the brand needs and also grow the client’s social media page and drive sales,” he explained.
It is noteworthy that since the launch of
the company, clients have been enjoying its offerings such that a particular company Abuja has attested how the company has been able to uplift her brand and help her business. Recently, the authorities of the company upgraded its plan with Kweek Social so that they could enjoy the full range of benefits the company offers.
Kweek Social enjoys watching SMES appreciate the value they provide because it is an objective-driven communications agency, profit is not the measure of its success but the number of brands that have become successful through the brand’s services.
Omoraro noted that every start-up has challenges, “but it is how they bounce back from these challenges that define the rest of their growth. For Kweek Social, the adoption rate for the company has been good so far but it could be better if the company did not have to always explain their services so much, despite all attempts to simplify it in order to get a client”.
He disclosed that even with this minor setback, the company had been able to get so many customers. “Despite the odds, we were even oversubscribed in the first month of our launch,” he disclosed.
Omoraro sees a very promising future for the company, pointing out that he would like to have employed over 1500 individuals in 3 years into a virtual workspace that he is preparing Kweek Social to be. He also wants to develop the platform to be a seamless digital ecosystem that links the client to the creativity they need.
“We hope to partner with the actual social media platforms to give some form of credence on the global space for his brand; we also plan to export the services Kweek social offers to other parts of Africa and the world at large,” he said.
He hopes that in the next five years, he should have cut through language barriers and have Kweek Social services offer five different language options for clients with Chinese at the forefront. He also advices start up brands not to neglect the positive effect of social media for their brands and to employ the services of Kweek Social if they want a head start in their chosen fields.