Business Day (Nigeria)

Say bye to skin problems with Dead Sea mud by Rivage

- JUMOKE AKIYODE-LAWANSON

No one wants to deal with skin impurities which can lead to discoloura­tion, dryness and full blown acne. Both men and women aim for problem free, clear skin and Mud masks can work to remove impurities and dead skin on your body. An added benefit of Dead Sea mud is that the salt and magnesium in it can improve your skin’s functional­ity by making it a better barrier and more elastic.

Dead Sea Minerals and sea salts replenish and balance moisture while purging clogged pores.

Rivage, a leading world secret skincare product, has partnered Cascades Luxury to debut Dead Sea mask in the Nigerian beauty and cosmetics market. The beauty product is inspired by the power of the Dead Sea to transform and enhance the natural beauty and health of the skin and hair.

Rivage offers a variety of products made from the Dead Sea mud that helps to achieve a hydrating and moisturizi­ng option for skin. The uniqueness of the brands enables it to pull out toxins and other pollutants to help unclog pores and purify the body.

Speaking on the advent of the product in Nigeria, Priscilla Ogugua, manager, Lagos Business Developmen­t, Cascades Luxury, said, “Rivage offers Dead Sea mud in pure form, which is used as body mask, amid other product lines such as Dead Sea mud soap, shampoo, and shower gel.

“Whether you are searching for Dead Sea salt-enriched cream or Dead Sea mud soap, Rivage offers numerous options to help healthily care for the body. The healing properties of Dead Sea mineral products prove beneficial for a variety of skin concerns and will leave users looking and feeling their best.”

Ogugua further said that since the dawn of civilisati­on, the Dead Sea has attracted people seeking relaxation and healing. The Rivage products sourced from the Dead Sea combines three key elements: mud, water, and salt to confer a wide range of health benefits, which have been assessed and confirmed by independen­t researches.

“The salts, which include potassium, magnesium, sodium, calcium, and bromides, are used to treat psoriasis, dermatitis, dandruff, eczema, acne, and seborrhea. The salts moisturize, soften and detoxify while promoting cell regenerati­on - ideal for reducing the appearance of lines and wrinkles. These benefits of the dead sea that makes it a global centre for medical tourism are infused in the Rivage products”, Ogugua added.

Also speaking on the debut of Rivage brand in the Nigerian market, Derrick Memeh, director at Cascades Luxury, expressed delight at the developmen­t, and asserted that it is a significan­t milestone that would provide true and lasting solutions to people seeking natural ways of caring for their skin.

“Rivage products are available and affordable at the Cascades Luxury stores. As a leading provider of fragrances, perfumes oils and skincare products in Nigeria, we are pleased to be the official partner of Rivage brand in Nigeria”, Memeh said.

Cascades Luxury started its operations in the Nigerian cosmetics industry in 2017, and in barely two years, it has carved a niche as onestop-shop for organic products, fragrances, perfume oils, and skincare products whose scents and quality are authentic, cosmopolit­an, confident, racy, and sophistica­ted.

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