Business Day (Nigeria)

Augustsecr­ets new products receive wide range reception from parents

- AMAKA ANAGOR-EWUZIE

Determined to provide parents with a wide range of products offering suited for their children, Augustsecr­ets has introduced Jaden’s brand series of products that are free of artificial colouring, preservati­ves, dairy, gluten and yeast into Nigerian market.

The new products, which received wide range reception from parents at the recently organised Kids Food Fair, include Mixagrain, a natural children cereal made from guinea corn, potatoes, and brown rice; and Fossy pops, a calcium-packed vegetable filled cookies specially baked for fussy eaters.

Other new products include veggie beans, a natural children cereal made with beans and

vegetables; fruitamil, made with oats and real fruits such as apples, pineapples, and bananas; nutty meal: a natural baby and toddler cereal made with nuts and soya; and crayfish powder: packed with protein and needed by every developing child.

Speaking on the aim of the food fair, Toyin Onigbanjo, founder, Augustsecr­ets, said the aimed was to showcase the new products, which makes the best foods that kids love to eat.

According to Onigbanjo, the fair, aside from the food exhibition and sales, was also targeted at giving parents the opportunit­y to relax and enjoy themselves with the assurance that their children were properly watched over.

Onigbanjo said it was the first ever kids fair that will witness an amazing turn up of parents, guardians, and their kids to create an avenue of fun and entertainm­ent for families.

“I understand the sacrifices parents make for their children’s comfort and well-being which is as it should be, but I also want parents to sit back and enjoy their time when they can,” Onigbanjo said.

At the event, the parents wasted no time in buying the new products displayed as existing customers gave their positive reviews. A mini kitchen was also set-up to aid the cooking workshop session. Here, parents and guardians were educated on the fast and effective way of preparing the brand’s meals to help save time.

Highlights of the events include dancing competitio­n, health workshops, free dental consultati­on on how to care for and maintain your teeth, and of course the spa which took care of the stressed muscles of these hardworkin­g adults.

Meanwhile, the kids’ corner, manned by Baby Lounge, had exciting set-up for children such as- colouring books, mini trampoline­s, slides, and diaper changing sections. It also had ice cream, gourmet popcorn, hot dogs and drinks for them to munch on.

The kids had an awesome time playing games, colouring, painting, and munching on the delicious meals on display by Pixie Gourmet.

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