APCON, OAAN, LASAA begin investigations on indecent truck mobile advertisement seen at Lekki Toll-gate

Nigeria’s advertising regulatory bodies have started investigation to unravel the agencies and brands behind a repulsive viral video of semi-nude ladies in a see-through mobile advertisement truck along Lekki Lagos and which is circulating on social media.

The offensive mobile advertisement for a yet-to-be identified product or service was exposed and driven along Lekki-epe Expressway in Lagos in a truck with registration number APP 713XL.

Condemning the advertisement, Advertising Practitioners Council of Nigeria (APCON), the apex advertising regulatory body, said it had activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act.

The acting registrar/ceo of APCON, Ijedi Iyoha, said the organisation shall also be working with other relevant government agencies and advertising stakeholders to

ensure that the rule of law was applied and to further ensure that such and similar abhorrent forms of advertisements were avoided in future.

“APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours,” Iyoha said.

APCON is committed to ensure that all advertisement in Nigeria directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility, Iyoha said.

Also, the Outdoor Advertising Association of Nigeria (OAAN) has condemned the outdoor mobile advertisement.