Business Day (Nigeria)

Dangote Cement’s ‘Bag of Goodies’ promo not a scam

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Nigeria’s leading cement manufactur­er, Dangote Cement plc, has said that the rate at which consumers are winning valuable prizes in its on- going national consumer promotion tagged ‘ Bag of Goodies’ is not a gimmick but a means of giving back to the loyal consumers of its cement products.

Aliko Dangote, chairman, Dangote Cement plc, stated this in Port Harcourt, Rivers State, at a ceremony to reward winners in the promo, where a 35-year-old engineer and businessma­n, Tochukwu Anthony from Enugu State, won the star prize of a brand new GACS car, while Amadi Richard and Julius Ilabeshi won flat screen LED TV sets each.

Perhaps, the most in

teresting of all is that of a 70-year-old moin-moin seller, Alhaja Nimota Adetoro, who won a saloon car in Ikirun and got her car presented to her in Osogbo, Osun State capital, amid pomp and thrills.

Dangote, who was represente­d in Port Harcourt and Benin by Dorathy Ufot, a Senior Advocate of Nigeria and a non-executive member of the company’s Board of Directors, stated that the presentati­on events were a proof to doubting Thomases that the promo is not a scam, pointing out that the company values its customers which explains why it would not make any promise that it won’t fulfil.

“We are giving out 43 cars nationwide and other prizes. We are here today to say thank you for your contributi­on to the growth of our company, Dangote Cement plc. We value our customers, that is why we have brought this promo to Port Harcourt. We value everybody in our value chain system (distributo­rs, wholesaler­s and retailers) and this our own way of giving back to our consumers,” Ufot said.

“On behalf of Alhalji Aliko Dangote, the board of Dangote Cement, the management and the entire staff of the company, we are here to say a big thank you to you all. The national promo is for real. It is not a scam, it is not a gimmick and not a 419 thing.

“It is for real and we have made promises which we have been keeping across the country. We have several prizes and gifts to give out, starting from the star prize of the car. We have tricycles, TV sets, refrigerat­ors and other smaller gifts,” she said.

In Osogbo, Joseph Makoju, Dangote Cement Group Managing Director, who presented the car and television sets to the winners, said Dangote Cement is reliable and trustworth­y.

“If you use our product you can go home and sleep. We really appreciate you because without our customers, consumers, retailers, distributo­rs, there will be no Dangote Cement,” Makoju said.

“This is the car key to our star winner. We are for real. This is proof that we give life-changing prizes. If you continue to buy Dangote Cement, the next car may very well be yours. This evidence is made public to everybody. Continue to buy Dangote Cement and keep scratching and you may be as lucky as Mr. Anthony,” he said.

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