Fayrouz partners Kebbi state to promote Argungu fishing festival

As part of the events leading up to the 2020 edition of the Argungu Fishing Festival, a special polo tournament was organized by the Kebbi State Government in partnership with Fayrouz in support of art and culture in the state.

The Argungu Fishing Festival is a major celebration in the northwestern of the country, and the annual event marks the end of the ancient wars between the Sokoto caliphate region and the Kebbi Kingdom.

Since the inaugural edition in 1934, the festival has been a source of tourist attraction as over 30,000 fishermen take part in the commemorative event. With the festival slated to hold in a few months, the Polo tournament provided the perfect prequel to its 85th anniversary.

Freya Doessel, the brand manager, Fayrouz; pledged the brand’s commitment to being a huge part of its consumers’ lifestyle by supporting art and culture with the Argungu fishing festival in Kebbi. “We have the utmost respect for our customers from this part of the country. Being a part of the build-up to the Argungu Festival is really special for us and we hope we’ve been able to add an extra bit of excitement to the already interesting line up of activities, making it refreshingly different,” said Doessel.

According to Doessel, the soft drink brand supported the special occasion by sponsoring one of the competing polo teams. The Fayrouz polo team went ahead to win the Emir of Argungu Cup after a successful group of games at the Argungu Polo Tournament.

The Kebbi Argungu fishing festival featured high profile patrons, like the Minister of Justice, Abubakar Malami, the governor of Kebbi State, Atiku Bagudu, the Sultan of Sokoto, Muhammadu Sa’ad Abubakar, the Emir of Gwandu and Chairman, Kebbi Council of Chiefs, Muhammadu Bashar, the Emir of Argungu, Samaila Muhammad Mera, the Emir of Bade, Abubakar Umar Suleiman, the Emir of Keffi, Nasarawa State, Shehu Yamusa and the Emir of Nasarawa, Ibrahim Usman Jibril.

Also in attendance were top players, and thousands of polo enthusiasts who headed to the ancient Kebbi Kingdom for the much anticipated cultural fete. The special occasion provided the perfect opportunity for Fayrouz to show its support for its consumers in Northern Nigeria.