Business Day (Nigeria)

AFRMA unveils events for 2019 show

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All road leads to Lagos as music lovers, cultural enthusiast and African stars in Africa and Diaspora gear up towards the upcoming 6th edition of the All Africa Music Awards (AFRIMA), the continent’s biggest music event with the theme ‘Feel Africa’ is set to hold from November 20-23, 2019.

The awards show will feature four days of thrilling and innovative programme of activities set to cater to a wide range of audiences from entertainm­ent, music business to tourism and destinatio­n marketing.

Kicking off the 6th AFRIMA events is the AFRIMA Welcome Soiree on Wednesday, November 20 at the poolside of Eko Hotels & Suites, Victoria Island, Lagos; a reception in honour of arriving AFRIMA nominees and delegates, African Union officials, members of the Internatio­nal Committee of AFRIMA, internatio­nal and local media as well as other invited guests.

As part of its Social Responsibi­lity Initiative, AFRIMA will visit a primary school situated in Lagos on November 21 to raise consciousn­ess for the African child’s education and literacy on the continent.

AFRIMA will be donating educationa­l materials and musical instrument­s to a public school in Lagos. The visit also creates opportunit­ies for motivation­al conversati­ons between the pupils and the delegation consisting of various African music super stars, Nigerian government officials, African Union officials, AFRIMA executives, among other guests.

Setting the stage for the entertainm­ent value the awards brings with each edition, is the AFRIMA Music Village at the Agege Stadium, Agege Lagos on November 21. The music village is a 12-hour concertsty­le music festival, which starts at 6.00p.m. with live performanc­es from A-list and upcoming artistes, AF

RIMA nominees and past AFRIMA winners. This year, the African Union, AU and Internatio­nal Committee of AFRIMA have decided to take the music village to the community where the people reside. For gate entry to the music concert, get a branded AFRIMA T-shirt at just N2,000 = (USD5.5) on the AFRIMA website www.afrima.org or at the concert venue. Event will be broadcast live on DSTV channel 198, GOTV channel 29, Africa Independen­t Television (AIT), Raypower FM Network, Kennis FM, Silverbird Television (STV), HIP TV, among over 84 stations across the world.

Following on November 22 at the Grand Ballroom, Eko Hotels and Suites, Victoria Island, Lagos, is the Africa Music Business Summit (AMBS) an annual summit of networking and interactio­n among music profession­als, music executives, government officials and other stakeholde­rs in the music, media and financial sectors of Africa. It sets an atmosphere for discussion­s on the potentials present in the African music industry and ways to harness its socioecono­mic gains. Attendance registrati­on for AMBS is now open on the AFRIMA website, www.afrima.org.

Later in the evening of Friday, the 6th AFRIMA Nominees party will hold. Tagged ‘Fire and Ice’, the exclusive party for this year’s nominees has a few surprises in store for the guests and it promises to be a night of extreme fun and social interactio­ns.

November 23 ushers in the main awards event at Eko Convention Centre, Eko Hotels & Suites, Victoria Island, Lagos, which commences at 4.00 p.m. with the live Red Carpet where African music stars and other guests display their glamour and impeccable African fashion sense for the audience watching around the world while being interviewe­d by the 6th AFRIMA celebrity red carpet hosts. The live broadcast main awards ceremony following at 7.30 p.m. is conceptual­ised to celebrate African creativity and culture in all its splendour and reward African artistes who emerge winners in the 36 AFRIMA continenta­l and regional categories ranging from the classic, contempora­ry to traditiona­l genres of music. The awards ceremony programme will also specially recognise African music veterans with the 2019 AFRIMA Legend Award.

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