Business Day (Nigeria)

Four ‘Made in Nigeria’ footwear makers in Lagos entreprene­urs can learn from

- STEPHEN ONYEKWELU

Some studies have shown that human beings learn by imitation. For entreprene­urs wanting to earn a living through shoemaking, these four models serve as examples.

Hesey Designs

Hesey Designs is an Africanins­pired fashion label that makes beautifull­y handcrafte­d shoes, apparel and fashion accessorie­s (bags, purses etc.).

The brain behind this fashion label is Odiete Eseoghene, the 25-year-old Nigerian-born fashion entreprene­ur, who only graduated from university less than two years ago.

Since hitting the market with her creative designs, just after she graduated from university, Odiete has won several awards and hit the spotlight when she designed the sneakers are worn by Richard Branson, CEO of Virgin Atlantic, during the launch of Virgin Atlantic’s new uniforms and 30th Anniversar­y celebratio­n in London.

The young designer started her business with less than $100 in capital, from her savings. Through sheer determinat­ion and passion, she has raised about $60,000 in extra capital to further grow her business.

Odiete’s fashion pieces are primarily sold through its website, commerce stores and a few retail and distributi­on outlets and she’s looking to partner with more retail outlets.

Mona Matthews

Mona Matthews is a Nigerian company founded by Monalisa Abimbola Azeh in 2002. The company produces hand-made shoes with matching bags for women, as well as high-quality leather footwear for men. They create whatever shoe size a customer demands. Their styles are very fashion-forward and trendy.

The company offers bespoke services as well as ready- towear shoes and made out of the best quality materials available. Taking advantage of many exotic materials they have a wide variety of colours and styles, such as raw silk, satin, Swarovski crystals and various types of leather.

T. T. Dalk

T. T. Dalk is a Nigerian-based fashion brand that is redefining the African footwear industry. It makes simple, trendy and elegant footwear for both men and women that appeal to a wide range of consumer tastes.

Temilade Osinfade is the founder and Creative Director at T.T Dalk. During his days at the university, he would draw out footwear designs on paper for local shoe craftsmen to make for him. His shoes and slippers caught the attention of other students and that’s how the T.T Dalk footwear business was born.

T.T Dalk is revolution­ising the local footwear business in Nigeria and has been featured on several internatio­nal fashion shows and runways. He primarily sells his shoes on online stores and a few boutique retail outlets in Nigeria’s major cities.

Haus of Hercules

Haus of Hercules is a footwear and accessorie­s brand based in Lagos, Nigeria. It specialise­s in simple yet stylish and exquisite handmade shoes.

The HOH collection includes loafers, oxfords, brogues, toms and moccasins made from luxurious fabrics such as velvet and a soft suede and traditiona­l fabrics like denim, tweed and batik-patterned fabrics.

The brain behind Haus of Hercules is Christophe­r Jeje, a young Nigerian designer and entreprene­ur. He started this impressive footwear business in 2010 with just over $30 in startup capital. Since then, HOH has showcased on fashion runways in Lagos, Accra and London.

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