Business Day (Nigeria)

Lifemate announces electronic appliance brand

-

Lifemate Group is a pan-african firm incorporat­ed in 2002, a comprehens­ive internatio­nal group of companies, with headquarte­rs in Nigeria. Lifemate specialise­s in the production and supply of furniture products for the home, office and other appliances necessary for use in a home. Lifemate is known to produce home furniture, kitchen cabinet (Tasty Life), Outdoor Furniture (Sunny Life), Sanitary Ware (Joy Life), and Office Furniture (Boss Mate) products.

Following years of success with aforementi­oned brands, Lifemate is set to introduce a new brand to its collection. In 2018, Vimate was set up in the world’s second largest economy, China, and registered in Nigeria early 2019, thereby starting the process of officially entering the electrical appliance chain industry. Vimate is an incubation, and enjoys the empowermen­t of well-known

Lifemate Group, which has given rise to the inevitable outcome of Vimate’s rapid developmen­t.

Vimate is a new merchandis­ing enterprise that incorporat­es electrical products display, operations and customer service. The business model is the first of its kind in Africa. Following the business philosophy of “small profits but quick turnover and service first” and also trusting accurate marketplac­e positionin­g and innovative business strategies, Vimate will lead the consumertr­endofhouse­holdapplia­nces and provide consumers with personalis­ed and diversifie­d one-stop service.

Vimate is set to launch in a couple of weeks, with November 2019 being the target set by the company, and her first outfit to be located in the Nigeria’s capital Abuja, creating a one-stop shopping mall where anything and everything about a home can be purchased.

Newspapers in English

Newspapers from Nigeria