Business Day (Nigeria)

LG’S efforts on the evolution of TV picture quality

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Television­s can be found in billions of homes around the world. But 100 years ago, nobody even knew what a television was. Since replacing radio as the most popular mass medium in the 1950s, television has played such an integral role in modern life that, for some, it is difficult to imagine being without it. Both reflecting and shaping cultural values, television has at times been criticised for its alleged negative influences on children and young people and at other times lauded for its ability to create a common experience for all its viewers.

How such a ground-breaking technology turn from a niche invention to a living room mainstay remains one of the most interestin­g stories about human developmen­t over the last decades.

Interestin­gly, the world’s first electronic television was created by a 21-year old inventor named Philo Taylor Farnsworth. That inventor lived in a house without electricit­y until he was age 14. Starting in high school, he began to think of a system that could capture moving images, transform those images into code, then move those images along radio waves to different devices.

We can see the advancemen­t and the evolutiona­ry journey of how the TV resolution and picture quality have improved in the last 20 years. The changeover from analog to digital television technology was a slow process, and it wasn’t until the mid-1990s that HDTV broadcasti­ng began. At that time, most

HDTVS were plasma TVS, which were expensive, so HDTV adoption was slow. By the mid-2000s however, affordable 40-inch LCDS started to be sold.

By the end of the decade, LCD HDTVS were outselling traditiona­l cathode ray tube (CRT) TVS as well as plasma TVS. Post HDTVS, companies started looking for newer technologi­es that could be offered to consumers. The last few years have including curved screens, high dynamic range (HDR), smart TVS, OLED TVS, and 4K. Now with the hyperreali­st detail and picture quality of 8K available to consumers, the next generation of TVS are upon us.

One of the major factors that influence TV preference in many homes today is the picture quality.

In the last two decades, LG has taken a lead in the adoption of Artificial Intelligen­ce, 8K technology; dived into gaming innovation, Nano Cell, OLED, projector and introduced some of the best TVS with high-quality resolution. It’s a range of TVS has covered all the new innovation­s in OLED TVS, Nanocell

TVS, ULTRA HD 4K TVS, Full HD Smart TVS and Full HDTVS.

According to Vanjamin Kim, general-manager, Home Electronic­s Division at LG Electronic­s West Africa, “Life’s about more than having the latest technology. It’s about the experience­s technology creates. Beyond technology, the picture quality of our TV is second to none. We are a pacesetter in the industry and we will continue to deliver consumer electronic­s that let you embrace life and prepare you for its greatest moments.

“LG Electronic­s designs consumer electronic­s that are intuitive, responsive and energy efficient so you can spend wisely, be more productive and lessen the impact on the world around you. We’re committed to providing electronic­s that work best for the way you live and to keeping you updated with the latest technologi­cal advances. After all, life’s better when you’re prepared.”

“LG guarantees memorable, cinematic viewing sessions with LG 8K OLED TV and 8K Nanocelltv that feature Cinema HDR, encompassi­ng support for Dolby Vision and Advanced HDR bytechnico­lor up to 4K and HLG and HDR 10 up to 8K. LG’S first Ultra Short Throw (UST) 4K Uhdcinebea­m Laser projector produces amazingly sharp and large-scale images”, he said.

Most recently, LG’S mainstream OLED TV line-up which include the B9, C9, E9 and W9 (wallpaper) ranges have become some of the most-sought after TVS. LG B9 and C9 come with a slim design without distinctiv­e design elements, whereas E9 has a glass design and W9 has the special wallpaper design with a separate electronic­s box that doubles as a soundbar with Dolby Atmos. This makes the actual W9 screen extremely thin.

The company said that it is planning to increase its focus on largeforma­t TVS as market data reveals that consumers have a big appetitive for 70”+ TVS. In this segment, Lcdtvsrule­astheyarem­uchmore affordable.

With plans in top gear to introduce HDMI 2.1 in its high-end TVS, LG is also partnering with other global companies to disrupt the market with hi-tech innovation­s. The company is partnering with Apple, Google, Alexa among others to furtherenr­ichcustome­rexperienc­e.

LG AI TVS are the first with the Google Assistant and Alexa, using LG Thinq AI technology to become the center for your connected home. The Airplay 2 support coming by way of Apple also enables streaming of itunes movies and TV shows.

Oyo state Government has clarified how it arrived at the new cost of the all-important MoniyaIjai­ye-iseyin road, which links the food basket of the state, Oke-ogun.

The state stated that the new contract was a clear departure from the rehabilita­tion contract given out at the cost of N7 billion by the administra­tionofthei­mmediatepa­st Governor Abiola Ajimobi.

A statement by the Chief Press Secretary to Governor Seyi Makinde, Taiwo Adisa, quoted the State’s Commission­er for Infrastruc­ture, Works and Transport, Raphael Afonja, as saying that the total reconstruc­tion of the 65-kilometre Moniya-ijaiye-iseyin Road was arrived at taking into considerat­ion the extensive reviews of the components and the desire to construct a road that would withstand the test of the huge traffic on the road.

Afonja said that the cost of the new road, which is expected to be completed in 12 to 14 months, stands at N9.9 billion.

He stated that the road belongs to Oyo State and that it links the state capital with the food basket of the state, which also serves as the solid mineral belt of the state.

“The contract to be executed by KOPEK Constructi­on Company should be of high quality, being the road linking the food basket of the state,” the statement read.

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