Business Day (Nigeria)

3 winners emerge at Three Crowns ‘Mum of the Year’ competitio­n

- IFEOMA OKEKE

Threecrown­smilk,fromthe stables of Frieslandc­ampina WAMCO Nigeria PLC last weekend, held the grand finale of Mum of the Year, where three mums won an allexpense-paid trip to Dubai and a year’s supply of Three Crowns products.

The event which held at D’ Podium Event Centre, Ikeja featured comedian and compere, MC Bash, performanc­es by A-list music artiste Reekado Banks and a panel of judges comprising Nollywood actresses, Adunni Ade, Belinda Effah and Fitness trainer, Bunmi George.

Mum of the year – an annual competitio­n aimed at celebratin­g and rewarding Nigerian mothers for the important roles they play in their families and the society at large, had five finalists who were selected from a large pool of entries sent in from across the country in a bid to compete for the top three positions.

Having competed openly in fitness and witty tasks in the presence of the panel of judges, Chinwe Okoroafor (Delta State), Abigail Oluwasegun (Lagos State) and Kafayat Salami (Oyo State) emerged as top three winners; while the other finalists, Wala May (Abuja) and Peju Akinde (Ogun State) emerged as runners up; each, winning consolatio­n prizes of Kitchen makeover and a range of Three Crowns Milk products worth N500,000.

One of the winners, Chinwe Okoroafor praised Three Crowns Milk for paying special attention to health and particular­ly, the role of mothers.

In her words, “With the records which this brand holds, no one can be surprised at its increasing acceptance and patronage by people across all ages and across all areas in Nigeria. My family and I are for Three Crowns any day”; adding, “The transparen­cy of this competitio­n is very inspiring; the experience has been wonderful to me; and this outcome lifts my soul”.

She promised to be an exemplary ambassador of Three Crowns Milk.

Omolara Banjoko, marketing manager, Three Crowns Milk, explained that the aim of the campaign is to reward and celebrate every mum for her support and care, and as the heart of the home.

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