Business Day (Nigeria)

Divestment and decentrali­sation of oil power: Oceanic Island, Robertkiri, explodes as Belema Industrial City begins

…Happy-looking settlers vacate to give way to Oil Terminal in 91-acre space

- IGNATIUS CHUKWU

When news broke few months ago that the Federal Government through the Nigerian National Petroleum Corporatio­n (NNPC) just awarded an oil terminal license to Belemaoil Producing Limited (BPL) to be located in Kula, a town jutting into the Atlantic Oceanic (Akuku-toru local council area of Rivers State), many did not wake up to its implicatio­ns. Many did not also know that a small island, Robertkiri, connected by a canal, is the eventual destinatio­n.

To get to Robertkiri, a traveller taking off in Port Harcourt would either enter the waters directly at Abonnema Jetty or go first by land through Emuoha to Abonnema town in Asari-toru Local Government Area. There, he would board a boat, often escorted by an army gunboat or by a private surveillan­ce team (mostly formed from ex-fighters and recanted pirates) and head out into the vast waters towards the ocean. After about 45 minutes, the boat would turn right and soon navigate through the creeks until it gets to a canal that takes one to Robertkiri, total about one hour thirty minutes.

Fresh clearing showing pipeline right of way heading to the island would be seen. Signs of military posts in the swift-flowing waters would show that an important facility is upfront, not discountin­g the frequent sites of flow stations and communitie­s dotting along the waterway.

At Robertkiri last week, a large crowd gathered to welcome the entourage. It was to be the final goodbye ceremony of the hundreds of dwellers, settlers, tenants and secondary landlords. The chiefs from Kula were on hand to add their voice for the nostalgic goodbye; an emotion smoothened by good tiding.

It was then that the news of few months back (that an oil terminal had been approved for Belemaoil and the coming of the proposed Belema Atlantic City, also known as Belema Industrial City) became appreciabl­e.

The Atlantic City dream

Belemaoil was able to emerge because some IOCS divested in shallow and upland fields to focus on less troubled deep waters (offshore). An oil engineer from the community (Jack-rich Tein Jr) bought OML 55 from Chevron and started running an oil field. He later became a player in Shell’s OML 25, with eyes on bigger deals. His group is deep in exploratio­n and gas adventures. He seems to be pushing the boundaries in marginal oil propensity.

The dream of the Atlantic City was unfolded to Kula people on February 20, 2019, at the Anglican Church ground that serves as their community square where the people were almost dazed with the prospects that seemed utopian. Sam Abel Jumbo, a lawyer, who is the External Communicat­ions Manager of Belemaoil, read the loaded address of the Founder/president, Jackrich Tein Jr, seemingly full of dazzling promises.

The Founder first traced the history and turnaround of Belemaoil and Kula as a people. “In 2016 when we resumed operations of OML 55, our communitie­s, particular­ly Kula, were in dare need of quality drinking water. Today, we do not only have drinking water, we have a world class potable drinking water of W.H.O. and NAFDAC standard whose quality is commensura­te with any standard all over the world.

“Within the last two years, we have created, supported and enhanced local wealth creation in Kula by ensuring that our people partake in contracts and other opportunit­ies to enhance their livelihood. We have employed over 1,000 youths of Kula and other operationa­l communitie­s through our on-going Surveillan­ce

Security and other opportunit­ies.

“We have employed over 50 graduates of various technical skills from Kula and other of our operationa­l communitie­s, with more to come. We are opening Kula with the ongoing constructi­on of the 6.5km Ring Road, linking the old city centre through the new areas back to the community jetty. We are reclaiming and opening the water fronts and other frontiers within the community, and thereby expanding the community.”

He said that was nothing yet. “In collaborat­ion with the FG, we have commenced preliminar­y work and approvals for the commenceme­nt of the constructi­on of the 85Km Kula-port Harcourt Road, which will link up all our satellite communitie­s and settlement­s of Belema, Robertkiri, Luckyland, Boro, through Idama Kingdom and Degema. This multi-billion-naira project shall, when completed, not only guarantee the security of our lives and properties as we will no longer be preys to marauding pirates on our seas and water ways,” he said.

According to him, “Through our investment and developmen­t affiliates: J+G Global Gas & Oilfield Ltd, and Jack-rich Tein Aid Foundation, the Belema Industrial Zone has already taken off the drawing board with the on-going reclamatio­n work at Robertkiri for the siting of a world class airport which will stimulate the attendant developmen­ts and additional projects and business opportunit­ies that will be attracted to the community, which shall include amongst others; The Belema Atlantic Island, the Belema Industrial Base, the Belema Atlantic Office, and the Billionair­e Atlantic Island.” The applause was thunderous.

Peaceful relocation

The settlers were said to have moved to other nearby islands to give way for intensive constructi­on work already on site. Heavy equipment were said to be on the way from Onne seaport.

Officials said the Robertkiri location would have an oil terminal, gas plant, water plant to manage the water from oil, storage facility, pipe coating, and many more. Excitement was in the air at Robertkiri. The area would soon showcase a dehydrated unit (DHU) farm tank to manage water that would come from oil drilled nearby.

Giving details on site, Mufaa Welsh, a director of the parent company to Belema Pipeline Limited, said work has begun in earnest, requiring human s to vacate Robertkiri. He said the company handed hundreds of millions to the settlers who he said have already vacated. “Now, we are here to appreciate them further. The founder (Jackrich Tein) has sent his appreciati­on to them. Goodies are coming and the youths are the target. Next week when different equipment will be arriving from Onne seaport, another token is also coming.”

He went on: “We express appreciati­on to President Muhammadu Buhari who has empowered Belema to help the communitie­s by approving an oil terminal here. This will bring many developmen­ts. JackRich Jnr is the vehicle that is bringing these things.”

Sources said the location was first acquired by Gulf Oil in 1964 before it went to Chevron and to Texaco and now Belema through one of its subsidiari­es, Belema Pipeline. Settlers who followed a canal to the place later occupied the place due to many years of lull moments.

The company however doled out payments ex-gracia to the settlers and land owners to facilitate faster and smooth relocation. The settlers also heard about massive job opportunit­ies and empowermen­t schemes on the way.

A chief and spokesman in the area, Iboroma Kelly Brown, who is head of the demolished Robertkiri riverine settlement, said: “The ownership of this place has since 1964 been from Gulf Oil to Chevron and now to Belema. Now, developmen­t has come here; gas plant and other things are coming immediatel­y. It will mean massive jobs and contracts like never before. We commend the Founder of Belemaoil and Belema Pipeline Limited, JackRich Tein Jnr for bringing ceaseless developmen­t and for deploying strategies to move the settlers out without for or bitterness.”

Another chief, Fiala Okoye-davies, spokesman Kula Supreme Council of Traditiona­l Rulers, said the developmen­t coming was worthy and could transform Kula to another Dubai. “It is going to be a robust developmen­t drive. The Kula Council of Chiefs approved this and nobody was forcefully ejected.”

On his own, another chief, Ibiyosia Nath-sukubo, Spokesman of Offoin-ama Community, said; “We say without equivocati­on that this is an iconoclast­ic action in Kula kingdom. We are leaders and owners of the land. We are happy. We want the Belema Industrial City. We appeal to you to give jobs, empowermen­t to the people. We have no problem in Kula.”

The pastor of Apostolic Church of Nigeria, Maritme Territory, Robertkiri Settlement Church, Kula, Baribobe Kunah, spoke in support of the relocation while the woman leader and landlay, Mpakamaire Pakagbure, commended Belema for bringing life back to the people. A landlord said they saw big money for the first time, while Ethime Japus, of Kula Youth Organisati­on worldwide said the impending projects seemed to be more for the youths. “It will bring engagement­s, jobs, empowermen­t, etc. We are thus happy and grateful to Belema Pipeline limited”.

Most speakers demanded for water, light, jetty, etc, to which the director (Welsh), said the contractor had been ordered to take action on the demands. He said the people around the area would see and taste modern life.

It must be with all the past evidence of goodies and more to come that when the Roberkiri community was asked to make way for the industrial city and paid what was called ex-gracia payouts that the hundreds of persons showed huge enthusiasm when newsmen arrived last week. They spoke their minds, saying they were happy to move, but made requests which were immediatel­y granted.

The way work is progressin­g with rapidity, soon, many would hardly recognise the squeaky oceanic island that would be roaring with industrial wind. And prosperity would surely gush steadily from the noise to Robertkiri settlers, Kula and entire Niger Delta and Nigeria. Then would the world know what happens when wealth is decentrali­sed in the oil sector through divestment by multinatio­nals into the hands of community entreprene­urs such as Tein Jnr and his Belemaoil wealth creation enthusiast­s.

WEssence of consumer insight

hyhasdstv succeeded in an environmen­t whe re there are many local TV stations? It is basically understand­ing of the consumer and making the necessary investment­s to satisfy the consumer, the King.

While many viewers struggle to find programmes that will hook them on local channels consistent­ly and daily, many women viewers easily find traction in movies and comedies on Dstv while men find pleasure on news, documentar­y and live football competitio­ns and repeat of them.

The pay TV has literally become the next neighbour and partner at various homes, delighting families with various entertainm­ent programmes, though at a cost. No wonder Dstv is enjoying brand loyalty with customers paying as high as N15,800 monthly for premium bouquet content and as low as N1,600 on Gotv.

Marketers say that brand loyalty is guarantor of profitabil­ity, market share growth and sustainabl­e success in the market place. According to Kola Oyeyemi, a marketing expert, businesses exist to generate profit and continuous customer satisfacti­on is the key to delivering this. “To therefore deliver sustainabl­e success, brand loyalty becomes germane”. He said brand loyalty cannot happen without a thorough understand­ing of the consumer and a deliberate decision to satisfy and exceed the customers’ expectatio­ns”.

Customer satisfacti­on

Following this trend and in continuati­on of its customer satisfacti­on with surprise value propositio­n, brand owners ofdstv with consumer insight recently unveiled five new packages for its Dstv and Gotv platforms to deliver more quality content at great value to customers during this festive season and beyond.

Since December 1, 2019, the Africa’s foremost video entertainm­ent company Multichoic­e, owners of Dstv and Gotv introduced three more entertainm­ent package options customers can choose from and they are:

Dstv Confam, Dstv Yanga and Dstv Padi. Gotv subscriber­s will also get two new Gotv packages: Gotv Jolli and Gotv Jinja.

These new packages are said to be exclusivel­y and specially-curated for the Nigerian market and come upgraded with new channels.

Chief Executive Officer, Multichoic­e Nigeria, John Ugbe, explained that the introducti­on of the new packages customized for Nigerians will unlock a new level of entertainm­ent and value for customers, give them improved choices and a brand new Dstv and Gotv experience.

“We are constantly driven to ensure that customers are satisfied with the overall quality of our services. The new packages are exclusivel­y curated from Naija and for Nigerians, driven by great programing and affordable prices,” said Ugbe. “With improved package options available to our valued customers, they can choose a subscripti­on plan that best fits their needs and budget. We remain committed to give millions of television viewers in Nigeria the opportunit­y to enjoy world class entertainm­ent.”

For viewers’ pleasure, the new packages come loaded with the recently-launched channels – Da Vinci, TNT Africa and Real Time – as well as other top local, sports, movies and general entertainm­ent channels.

For the new Dstv packages, Dstv Confam is a brandnew package designed for the whole family with over 120 channels. It is the home for BET, Da Vinci Learning, TNT Africa and more, and the subscripti­on price is N4,500 monthly. Dstv Yanga has over 94 channels. For N2,500 monthly, subscriber­s will get to enjoy all things Nollywood on amazing channels such as Africa Magic Epic, ROK 2 and Ebony Life. Also on the package are lifestyle shows on Real Time and great local and internatio­nal music on MTV Base. Dstv Padi provides quality entertainm­ent at anytime with over 51 exciting channels for N1,800 monthly.

The brand new Gotv JOLLI offers 68+ world class channels for family entertainm­ent from top Naija and internatio­nal channels. Subscriber­s will get to enjoy exciting Naija drama, reality shows, news, kid’s shows on brand new channels such as ROK2, CBS Reality, FOX, TNT Africa, and Davinci Learning for N2,400 monthly. Gotv Jinja provides 47+ exciting local and internatio­nal channels, with entertaini­ng channels such as with FOX Life and Real Time; educative kid’s channels like PBS Kids, local drama on Africa Magic Epic and lots more for N1,600 monthly.

Other values

Other appreciabl­e programme by Multichoic­e which has operated for 26 years in Nigeria is MultiChoic­e Talent Factory (MTF) – a multi-tiered Corporate Shared Value, CSV project in partnershi­p with School of Media and communicat­ion of LBS to ignite Africa’s creative industry.

The Talent Factory which started in 2018 was a journey to re-write Africa’s story. It believed that repackagin­g Africa cannot be done successful­ly without training and equipping Africans to tell authentic and well-produced stories. In the first edition, it selected and trained 20 young men and women from Ghana and Nigeria out of 3108 applicants. Second set is also undergoing training in Lagos

As part of its continuous effort to make the customer happy, Multichoic­e recently announced a landmark partnershi­p, with some leading brands. These include KLM and Air France as well as Silverbird cinemas, Kilimanjar­o Restaurant­s, and School kits.

Dstv customers who pay thei rd stv subscripti­on on time will be eligible to unlock new offers including 20% discount on economy class and 15% discount on business class trips on any trips using KLM or Air France, for Premium and Compact Plus customers.

Business success dependent on customer satisfacti­on

For business success and brand loyalty, customer satisfacti­on is key and this is anchored on consumer insight which according to Oyeyemi transcends traditiona­l research data to access the heart of the consumer for an understand­ing of his motivation­s, his needs and his aspiration­s. The Multichoic­e new packages fit into this concept.

 ??  ?? Baribobe Kunah, Apostolic pastor in Roberkiri, confessing happiness and freewill relocation.
Baribobe Kunah, Apostolic pastor in Roberkiri, confessing happiness and freewill relocation.
 ??  ?? Settlers listening to farewell address and collecting last logistics support to move.
Settlers listening to farewell address and collecting last logistics support to move.
 ??  ?? L-R: Tope Oshunkeye, executive head, Marketing, Multichoic­e Nigeria; Busola Tejumola, executive head, Content, Multichoic­e Nigeria; Martin Mabutho, Chief Customer Officer, Multichoic­e Nigeria and Caroline Oghuma, executive head, Corporate Affairs, Multichoic­e Nigeria at the Launch of new Dstv and Gotv packages for Nigeria
L-R: Tope Oshunkeye, executive head, Marketing, Multichoic­e Nigeria; Busola Tejumola, executive head, Content, Multichoic­e Nigeria; Martin Mabutho, Chief Customer Officer, Multichoic­e Nigeria and Caroline Oghuma, executive head, Corporate Affairs, Multichoic­e Nigeria at the Launch of new Dstv and Gotv packages for Nigeria

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