Jumia provides opportunities for SMES, expands platform for marketing

Determined to ensure that more small and medium scale enterprises in Nigeria have better opportunities of growing their businesses, Jumia has expanded its platform to accommodate more marketing opportunities from these category of business even as the more established business can tap into the opportunity.

It would be recalled that the ratings of visits to the Jumia platform has continuously increased over the years thus providing access to more business information for existing and prospective buyers.

According to Mckinsey, the demand for electronic transactions has attracted payment facilitators from Europe and Asia who are investing in Nigerian electronic infrastructure projects. Fast growing youth populations, expanding consumer power and increased smartphone penetration is strengthening online commerce and financial technology in Nigeria. The current ecommerce spending in Nigeria is estimated at $12 billion, and it is projected to reach $75 billion in revenues per annum by 2025.

Consequently, the decision to open the Jumia’s e-commerce platform to brands and corporate organisations to advertise will surely boost the potentials of SMES in Nigeria.

“Our platform is one of the most visited in Nigeria and Africa. We are in 12 countries of Africa, and in each country, we serve consumers everywhere. We are much more than “e-commerce”, we have hotels, flights, restaurants, classifieds portals, and many more platforms, which give us even more data and more ability to target the right audience for brands looking to reach a wider and more targeted audience”, said Head of Growth and Partnerships, Olusegun Martins in a statment

Added advantage to the Jumia platform is the availability of data for research. “Every day, more users access Jumia and use it as a source of research, inspiration and shopping. “Jumia is adapting the model of leading e-commerce platform in the US, Amazon. Over the last seven years, Jumia had remained one of the top 10 most visible websites in Nigeria, adding that the clamour by customers for an advertising platform from Jumia was on the increase, hence the decision by the company to give it a trial this year,” Martins said.