Swarovski expands reach into Nigeria’s jewellery market
An international producer of precisioncut crystals for fashion and jewellery, Swarovski, has expanded its luxury fashion operations and craftsmanship to Nigerians with the recent opening of a store in Lagos.
Located at the Ikeja City Mall in Lagos, the Swarovski store aims to be Nigeria’s destination for exquisite affordable luxury pieces for the neck, fingers, wrists and more.
The Swarovski Regional Manager, Africa John Burns said to Businessday at a press parley announcing the opening of the store that, the new store in Nigeria aims at offering its discerning customers in the region a delightful experience as obtains in other stores across the world.
“It also marks our foray into the Nigerian economy which we recognise has tremendous growth potential. It is, therefore, a perfect avenue for us to share our commitment to excellence, a sense of creativity, surprise and delight.”
Swarovski has approximately 4,000 stores in over 100 countries and with the addition of the Ikeja store, not would jewellery lovers experience the brand, but it also creates an employment avenue for Nigerians to join the 29,000 global workforce of the Swarovski Crystal Business.
Further speaking at the launch, Jennifer Obayuwana, executive director, Polo Limited, the official retail partner for Swarovski in Nigeria, assured Nigerians of the same quality that Polo has been known for in the partnership with Swarovski.
“Jewellery lovers have a guarantee of authenticity and excellence’. John’s presence is a seal of originality that Swarovski Nigeria is a part of the global Swarovski family.”
Delighted about the partnership, head of marketing and communications, Esosa Osagiede said Swarovski store parades choice pieces to excite those who know and prefer the best.
Swarovski Nigeria store is managed by POLO Limited; the luxury retailer in Nigeria reputed for parading the quality brands of watches, writing instruments, leather goods at Polo Luxury and high fashion pieces at the fashion MeccaPolo Avenue.