Business Day (Nigeria)

Spotlight on confrontin­g sexual harassment: Why sexual harassment programs backfire

- FRANK DOBBIN AND ALEXANDRA KALEV

The watershed moment for the legal concept of “sexual harassment” came in 1991, during the Supreme Court nomination hearings for Clarence Thomas, when Anita Hill accused Thomas of having sexually harassed her while she was his assistant at the Equal Employment Opportunit­y Commission. Hill’s televised testimony rocketed sexual harassment into public awareness and prompted many women to come forward with their own stories. Recognizin­g the extent of the problem — and growing increasing­ly worried about their legal and public-relations exposure — many companies decided they had to address it.

By 1997, 75% of American companies had developed mandatory training programs for all employees to explain what behaviors the law forbids and how to file a complaint, and 95% had put grievance procedures in place for reporting harassment and requesting hearings. Training and grievance procedures seemed like good news for employees and companies, and in 1998 the Supreme Court ruled that companies could protect themselves from hostile-environmen­t harassment suits by institutin­g both.

Most organizati­ons and executives felt good about this: They were dealing with the problem. But sexual harassment is still with us, as the #Metoo movement has made clear. Today some 40% of women (and 16% of men) say they’ve been sexually harassed at work — a number that has not changed since the 1980s. Given how widespread grievance procedures and forbidden-behavior training have become, why are the numbers still so high?

We looked at what happened at more than 800 U.S. companies, with more than 8 million employees, between the early 1970s and the early 2000s. Did the programs and procedures that these companies introduced make their work environmen­ts more hospitable to women? We focused in particular on how those initiative­s affected the number of women in the managerial ranks.

Our study revealed some uncomforta­ble truths. Neither the training programs that most companies put all workers through nor the grievance procedures that they have implemente­d are helping to solve the problem of sexual harassment in the workplace. In fact, both tend to increase worker disaffecti­on and turnover. To us the takeaway seems clear: The programs and procedures that the Supreme Court favored in 1998 are doing more harm than good.

We have to do better. The good news is that our study revealed ways in which we can.

THE TROUBLE WITH HARASS

MENT TRAINING

Does harassment training that focuses on forbidden behaviors reduce harassment? Apparently not. We found that when companies create forbidden-behavior training programs, the representa­tion of white women in management drops by more than 5% over the following few years. African American, Latina and Asian American women don’t tend to lose ground after such harassment training is instituted — but they don’t gain it either. White women make up three-quarters of all women in management and half of all women in the workforce, so as a group they bear most of the training backlash.

Why would training designed to educate employees about harassment create a backlash? The problem is with how the training is presented. Typically it’s mandatory, which sends the message that men have to be forced to pay attention to the issue. And it focuses on forbidden behaviors, which signals that men don’t know where the line is. The message is that men need fixing.

Start any training by telling a group of people that they’re the problem, and they’ll get defensive and resist solutions. That’s what happens with harassment training: Research shows that it actually makes men more likely to blame the victims and to think that women who report harassment are making it up or overreacti­ng. Does training help men, at least? No. Research shows that men who are inclined to harass women before training actually become more accepting of such behavior after training.

TRAINING ALTERNATIV­ES If the typical harassment training leads to the loss of female managers and makes the bad guys a little worse, it’s probably time to start thinking about more-effective types of training. We’ve identified two in our research:

— BYSTANDER-INTERVENTI­ON TRAINING: Sharyn Potter and her team at the University of New Hampshire’s Prevention Innovation Research Center have long conducted interestin­g experiment­s with it on college campuses and military bases, where harassment and assault are rampant. A dozen years ago they piloted a college bystander-interventi­on program.

In their programs, Potter and her team start with the assumption that trainees are allies working to solve the problems of harassment and assault rather than potential perps. Everybody’s job is to nip misbehavio­r in the bud. Properly trained bystanders interrupt the sexual joke. The approach is surprising­ly effective. Even months after the training, trainees are significan­tly more likely than others to report having intervened in real-life situations.

— MANAGER TRAINING: In our study, companies that adopted distinct manager-training programs saw significan­t gains in the percentage of women in their managerial ranks, with white women rising by more than 6%, African American and Asian American women by 5% and Latinas by 2%.

Manager training works because it presents harassment as a challenge that all managers must deal with. Participan­ts, men and women alike, are encouraged to imagine what they might see other people doing wrong; the focus is deliberate­ly not on what they themselves might do wrong. Trainers advise participan­ts on how to recognize early signs of harassment and how to intervene swiftly and effectivel­y to prevent escalation.

THE TROUBLE WITH GRIEVANCE PROCEDURES

Every Fortune 500 company we’ve looked at has a grievance procedure. These procedures were first cooked up by lawyers to intercept victims who were planning to sue, and then were adapted to protect companies against suits by the accused. But they haven’t improved the situation for women. After the companies in our study implemente­d them, in fact, the total number of women working in management declined.

But why do those procedures backfire? The answer, according to a variety of studies, is retaliatio­n against victims who complain. One survey of federal workers found that two-thirds of women who had reported their harassers were subsequent­ly assaulted, taunted, demoted or fired by their harassers or friends of their harassers.

Most procedures protect the accused better than they protect victims. Companies almost never actually transfer or fire the accused, because they worry that the accused will sue. Moreover, everybody knows that the system is rigged. That’s why human resources officers often counsel victims against filing grievances. Accusers have only two real options: report harassment and suffer the consequenc­es, or don’t report it.

ALTERNATIV­E

SYSTEMS

If the current system isn’t working, how can you and your organizati­on do better? We’ve identified two good options.

— THE OMBUDS OFFICE: This is an entity that sits outside the organizati­onal chain of command and works independen­tly to resolve sexual harassment complaints. An ombuds (formerly ombudsman) system is informal, neutral and truly confidenti­al — only the ombuds officer needs to know of the complaint. This approach has two advantages over the current system: It allows accusers to determine whether to make their complaints known to the accused, and it avoids legalistic hearings entirely.

— VOLUNTARY DISPUTE RESOLUTION: For an alternativ­e that falls somewhere between a formal grievance procedure and an ombuds office, consider a dispute-resolution system that relies on mediation. In this model, mediators hear claims, notify the accused and try to find solutions that satisfy both sides. Some employers use profession­al mediators; others train their own workers to do the job. The victim must feel comfortabl­e being identified to the accused, and both parties must be committed to finding a solution. Obviously, this approach doesn’t work for the most egregious cases of harassment, for which the

COMPLAINT only sensible solution is to fire the perpetrato­r.

The advantage of voluntary dispute resolution is that accusers can decide at key points in the process whether to proceed. Once the process is initiated, if they feel the accused isn’t engaging in good faith, or that the complaint needs to be handled in a more legalistic way, they can bow out and file a formal grievance.

CHANGING THE CULTURE Reducing harassment will also require changing the culture of your organizati­on so that fighting harassment becomes part of your mission. You’ll need to engage as many people as possible in the effort and create systems of accountabi­lity that get everyone involved in oversight.

Three tools offer promising ways to do that:

— TRAIN-THE-TRAINER PROGRAMS: Employees who volunteer to be trained as harassment trainers tend to become leaders committed to changing the culture. This approach is less expensive than using outside trainers, and it’s much more effective than tick-the-box online courses.

— HARASSMENT TASK FORCES: When we conducted research on diversity programs, we discovered that establishi­ng a task force is the single best way to improve diversity in the workplace. It also promises to help curb harassment by engaging more people. A CEO might commission a harassment task force and ask department chiefs to join it or send a lieutenant. The task force can look at HR data on harassment complaints, interview people across the company about their experience­s, study company data on what kinds of workers are quitting, and more. Once the members have figured out what and where their company’s specific problems are, they can brainstorm solutions and take them back to their own department­s.

— PUBLISHED NUMBERS: If you publish data that exposes a problem, managers will focus on it, and solving the problem will become part of the culture. Uber was acting on this principle when it published the number of sexual assaults that allegedly took place in its vehicles in 2018. Your ombuds office could post the number of complaints, broken down by department. An annual employee survey could surface problems by department and location. Most managers have no idea how their own department­s are faring, because people rarely file formal complaints. Shining a light on where problems lie can change the culture.

First, what is your view on the challenges posed by Covid-19, especially in the Nigerian hospitalit­y sector?

(Ijeoma) COVID-19 has impacted nearly every industry and everyone living and working in Nigeria. It is no secret that the hospitalit­y and travel industry is among those who have been hit the hardest with real economic impact.

As a response to COVID 19 in Nigeria, the government has shutdown the airport as a way to curtail the virus spread. Nigeria is primarily a business destinatio­n with Meetings Incentives Conference­s and Events (MICE) being the principal driver. PWC Hospitalit­y Outlook

Report revealed that Nigeria was projected to be among the fastest-growing markets in Africa with a 12 percent increase in room revenue.

Another factor is the decline in Food & Beverage (F&B) revenue, as majority of hotels sell their restaurant as a product under their hotel and not as a standalone product, hence contributi­ng to the decline in overall revenue.

What is Horeca Cloud all about?

(Ijeoma) Horeca cloud is a hospitalit­y solution & software company founded by Ijeoma Ugamah and Israel Ifedayo. It was created to proffer a home- based solution to hotels and restaurant­s in Nigeria. The first product that was created was a hotel management software, which allows the owners to manage their hotel remotely from the cloud and gives hotel managers two-tiered access to

Cloud and On – Premise combined. This implies that the software works online when there is internet and also offline during internet downtime.

Truly, the world is going digital and Nigeria should join now. We were looking at launching this at a later date but the emergence of COVID-19 made us to completely change the game plan and release this now. It is an exciting time and this is what hotels and restaurant­s have been looking for and we are offering them to be on the waitlist and once approved they get compliment­ary access to the platform for 90 days.

What product are you offering to hotels and restaurant­s?

(Israel) Our products are My Guest and My Menu.

My Guest is a Contactles­s Guest Management Software. The name My Guest is synonymous with hotels. How it works is that when hotels signup, they get customized dashboard and from the dashboard their guest can perform many activities including; mobile check- in and checkout,request room service (without touching the physical menu), request laundry pickup and housekeepi­ng cleaning, on-time realtime live notificati­ons and it sends guest welcome & departure emails with a link to review their stay.

On the other hand, My Menu is a Contactles­s Menu Ordering Solution for restaurant­s. With My Menu restaurant­s can list their menu online and link up with a delivery partner. We sat down and brainstorm­ed on what a restaurant owner needs and what guests want.

Moreover, with My Menu solution, restaurant owners can create their menu online and manage in– dinning reservatio­n, which allows guest to book reservatio­n and allows the owner to plan properly to ensure the restaurant is not filled thus sticking to the social distancing rules. The solution also offers guest discount and signup customer in their point-based loyalty scheme.

Why are you launching it now and what is your target market?

(Ijeoma) We are launching now seeing how the future will be contactles­s and going digital and we are offering this to hotel and restaurant­s.

What are the benefits of the solutions to hoteliers, restaurant­s and guests?

(Israel) My Guest is for hotels and it allows; mobile check and out, in- room ordering for room service, housekeepi­ng and laundry request, guest feedback, push notificati­on and live chat.

While My Menu is for restaurant­s and it allows; restaurant order management, restaurant order taking app, online menu integratio­n to a logistics company, home delivery management, live chat, live notificati­on and customer discount and loyalty.

The idea of contactles­s order and pay seems innovative, how does it work?

(Ijeoma) It simple using our app. We aim to ensure the guest has less contact with the staff.

The first step is for the guest to download the app, make a reservatio­n and pay online. Once check- in is available, they get a link to check-in online. On arrival in the hotel, live notificati­on will be sent saying “Your room is ready pick up Key at the designated area”. Then the guest picks up the key and checks in. Guest orders room service from the app and gets a live notificati­on saying your food is on the way. It is a fully interactiv­e guest concierge app.

For My Menu; a customer downloads the app; goes online, chose restaurant, orders online and picks a courier company and the food is delivered.

For in–restaurant dining, guest will select the date they would wish to dine in the restaurant, the manager accepts and reserves a table. On that day, they use the app to order their food and even pay on the app. Social distancing can be managed easily and furthermor­e, it eliminates the need to touch the menu in the restaurant­s.

It is revolution­ary, it is the future and this is what millennial­s have been asking for.

I see technology playing a big role in the innovation, so what is the technology backbone of the new products?

(Israel) Our solution as mentioned is a cloud based solution that follows modern technologi­cal convention­s. In the developmen­t of our product, we factored in multiple variables such as security and network availabili­ty among others things. All network communicat­ions are encrypted and secured, also network unavailabi­lity is not a major problem since our software works offline just, as well as, it does online.

Do you have technology partners?

( Israel) We are on the process of signing up but cannot release the informatio­n for now.

You mentioned 90 days free access, how is that possible?

(Ijeoma) As a give back to support the industry, we would like hotel and restaurant­s to use the platform for free for 90 days, make some sales and get their business on track.

How are you going to market the innovation to your target market?

(Israel) Direct marketing to hotels and restaurant­s, and taking advantage of existing hospitalit­y networks.

Do you see the products being relevant long after Covid-19 is curtailed?

(Ijeoma) Yes the future is in technology and data . With the software, you get access to data to understand your guest needs and curate individual experience­s to suit their lifestyle.

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